"Pepsi personal selling" Essays and Research Papers

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    Coke and Pepsi Case Study

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    Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even

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    Coca Cola Vs Pepsi

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    followed by the united states with 403 servings of 8 ounces each day (estimated). Right now 3.1% of all beverages around the world are coca cola‚ so they have done an excellent job of spreading their product across the world. They are in the beverage selling industry‚ and have over 100 different kinds of juice drinks such as minute maid‚ Fruitopia‚ Fuze and Odwalla. 3. Price: Each can of coke costs the company only 25 cents each to make‚ and each one sells for around 1.45$ therefor coke makes a huge profit

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    Coke vs. Pepsi

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    Case #14 Coke vs. Pepsi‚ 2001 Synopsis and Objectives Set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead

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    Cory Wells Coke And Pepsi

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    Cory Wells Coke and Pepsi Case Coke and Pepsi have been long time rivals with competition being the name of the game in their industry. Historically‚ the soft drink industry has been so profitable because Americans tend to love soft drinks‚ more than any other beverages out there. Americans soda consumption grew by an average of 3% a year since 1970. Coke and Pepsi had an average annual growth of 10% from 1975 to 1995. Not to mention‚ the internal rivalry

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    low­fat dairy into its product line  ● develop new artificial salts and low­ or no­calorie  sweeteners  ● expand and triple the sales of its healthier product lines‚  including Naked ​ juice​ ‚ Tazo tea‚ Tropicana and Quaker.       Recently‚ PepsiCo Inc ‚ the maker of Pepsi and Frito­Lay snacks…‚ has raised its annual  dividend by 4 percent to $2.15.  This also was  40th consecutive annual dividend increase of the company.  Besides‚ the company has expected to return more than $6 billion to shareholders since  2012. 

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    SALES PRE-APPROACH The preapproach step includes all the information-gathering activities salespeople perform to learn relevant facts about the prospects‚ their needs‚ and their overall situation. Then‚ on the basis of this information‚ salespeople plan their sales presentations‚ selecting the most appropriate objective for each call. Customer Research The sales rep should learn everything possible about the prospective customer’s business—its size; its present purchasing practices; the location

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    Pepsi co supply chain

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    lawyers from Tennessee secured exclusive rights to bottle and sell Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company‚ was not convinced that selling the product in bottles was the way to go. No one could have predicted how popular Coca-Cola and its main competitor‚ Pepsi-Cola‚ would become. The relationship between company and bottler has always been very important. Today‚ 54 billion beverages of all types are served every day.1 Products from PepsiCo Inc

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    Promotion Mix of Pepsi

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    Annual Report 2010 Askari Income Fund Invest with AIM A Wholly Owned Subsidary of Title Inside vision The leading quality investment advisor providing excellent returns in a dynamic market place‚ based on the superior expertise of a committed team of professionals who value “service to the customer” Askari Investment Management Limited Good people. Sound advice. Great returns. contents Fund’s Information 01 Directors’ Report 03 Fund Managers

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    Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10 cents a piece. Leonard did the math‚ and discovered that the

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    Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company – never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands

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