TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step
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offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment to sustainable growth by
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Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should
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Concern This is to certify that MD.NOORAIN Student of MBA‚ of A.N.COLLEGE‚PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the
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Continue: Coke vs. Pepsi in the 1990s Cameron V. Collins MGT – 490 June 10th‚ 2011 Case Study #1 – Cola Wars Continue: Coke vs. Pepsi in the 1990s Introduction When it comes to soft drinks there are two top soft drink brands that come to mind‚ Coke and Pepsi. These two brands were invented in the 1800s and produced tasteful drinks that could be acquired at the nearest drinking fountain. The first drink produced by both companies‚ Coca-Cola by Coke and Pepsi-Cola by Pepsi‚ fought neck
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An essay on pizza I shall now enrich your life by sharing with you about pizza. Advancments in pizza can be linked to many areas. Given that its influence pervades our society‚ pizza is featuring more and more in the ideals of the young and upwardly mobile. The juxtapositioning of pizza with fundamental economic‚ social and political strategic conflict draws criticism from the aristocracy‚ obviously. Relax‚ sit back and gasp as I display the rich tapestries of pizza. Social Factors Interweaving
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MKTS 7303 - PRINCIPLE OF STRATEGIC MANAGEMENT Cola Wars (Coke and Pepsi 2010) Case Study - Week 4 (S42166755) 1. Compare the competitive dynamics of the concentrate business to that of the bottling business? Why is the profitability so different? By using Five Forces Model by Michael Porter‚ it will shows competitive dynamics in the industry. Therefore‚ to define everything further this model will be used to do the comparison between concentrate business (CB) and bottling business (BB).
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Final Exam ACCT 6310 Spring 2012 Student Name: Instructions: 1. There are 8 pages and 6 questions in this exam. 2. Please insert your answers below each question. 3. For each question‚ please provide detailed explanations supporting your answers where appropriate. 4. The duration of the exam is 2 hours and 30 minutes (You should finish by 10 PM). 5. After finishing the exam‚ please email me back your answers through Blackboard messages. Question 1 (20
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Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Perceived Value of Pizza Company. We have search and chosen two research papers for literature review. We have found that Perceived Value of consumers played an important role towards our restaurant in influencing the consumer’s decisions and satisfaction. Therefore‚ we have done a research about Perceived Value to understand more and be able to practically apply it. We analyzed and borrowed three variables from those research papers to apply with our research model for Pizza Company. We are also
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