25 November 2012 Coke vs. Pepsi The classic battle between Coke and Pepsi has been fought over for centuries. It’s a choice of preference whether people decide over Coke or Pepsi for a beverage. Both companies are equally rated and compete very close to being the top preferred soda. Coke and Pepsi were both invented in the late 19th century and became instantly popular. Coca-Cola was originally used as a patient medicine in hospitals and nurseries‚ where as Pepsi was originally used as a consumer
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ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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business and was instrumental in cooperation with U.S. Armed Forces during WWII. Caleb Bradham‚ a North Carolina pharmacist‚ invented Pepsi in 1893. Like Coca-Cola‚ Pepsi developed a franchised bottling system in the year 1910. Pepsi had a much more difficult time surviving and becoming successful‚ as it declared bankruptcy in 1923 and 1932. However‚ today Pepsi is a strong company that is competing with Coca-Cola. I will discuss the Cola Wars using the eleven step strategic model‚ SWOT‚ and Porter
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stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham‚ Robbie Williams‚ Britney Spears‚ and Michael Jackson etc. Their market reach is also very diverse‚ as they’re present in almost every country from the US to New Zealand. Their PESTLE analysis is given below: Political: Pepsi is a non-alcoholic beverage and is therefore
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competitors. Pepsi was stealing a portion of the younger generation with their advertising campaign‚ and they proved that consumers liked Pepsi better with the “Pepsi Challenge.” To combat their falling market share Coke decided to introduce a new formula. This formula was based on the fact that people preferred the sweeter taste of Pepsi. Once the new formula was finished‚ Coke conducted close to 200‚000 taste tests to find out what consumers thought. New Coke outperformed both Pepsi and the original
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Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry
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|6-7 | |3 |COCA COLA |8-9 | |4 |PEPSI |10-11 | |5 |OBJECTIVE I
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Date: May 21‚ 2015 Subject: Case Analysis of Cola Wars Continue Coke and Pepsi in 2010 Essentially the case discusses about the rivalry of Coca-Cola and Pepsi throughout the years from the beginning‚ and how they manage to come up with a more lucrative way to establish more market share. The case mentioned the reasons profitability of the soft drinks industry. The reasons for this profitability are: Both Coca-Cola and Pepsi have an agreement with their own bottler who specializes in this field. Moreover
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territory...(Yoffie‚ 2007)" Concentrate price. Coca-Cola was able to determine its concentrate prices since 1987 when the Master Bottling Contract was established. Pepsi ’s Master Bottling contract was a bit different to Coke ’s as it obliged bottlers "to purchase raw materials from Pepsi at prices‚ and on terms and conditions‚ determined by Pepsi". They based the price of the concentrate on CPI and negotiated it with bottlers. "From the 1980s to the early 2000s‚ concentrate makers regularly raised concentrate
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others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola. The brawl started with the Pepsi challenge. The consumers were offered a choice of colas between Coca Cola and Pepsi. As it was a Pepsi challenge‚ they were the obvious winner. Moreover‚ in the 70’s‚ people preferred sweet colas. So‚ Pepsi was the obvious choice. Later though Coca- cola came back with the launch of ’Coke’‚ and boasted its taste better‚ the very
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