dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4‚ 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we
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Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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The mission statement of Nike is to bring inspiration and innovation to every athlete in the world. Planning is to select goals and ways to attain them. Nike has a strategic plan that a company needs in order to succeed at anything. The manger is taking actions in terms of strengths and opportunities. Besides‚ Nike needs to set goals and determine the best way to overcome weaknesses and threats for the company. The strengths for the Nike’s company will be strong at research and development and it
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Succession Planning of Indian Family Owned Businesses with special reference to Coimbatore Succession Planning The significance of succession planning to the success and continuity of business firms (Miller‚ 1993; Ocasio‚ 1999; Pitcher‚ Cherim‚ & Kisfalvi‚ 2000) more so for family businesses (Lee‚ Lim & Lim‚ 2003) is well known and therefore has been a thrust area of research. (Ramachandran‚ 2005) Succession planning is all about finding the next leadership for the organization.
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4 PLANNING FOR URBAN INFRASTRUCTURE Olivier Toutain and S. Gopiprasad URBAN PLANNING: THE ISSUES INVOLVED U rban India today‚ faces serious challenges of growth and its management. Across geographies‚ the issues of urbanization manifest in the form of overcrowding‚ congestion‚ insufficient infrastructure‚ inadequate service provisioning—mainly in terms of drinking water‚ sanitation‚ energy‚ transport‚ solid waste management‚ environmental degradation‚ and pollution‚ etc. These‚ along with the
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Planning and Measuring Performance MGT 521/Management March 18‚ 2013 Planning and Measuring Performance All organizations need appropriate standards to measure organizational performance. Those standards are usually determined based on goals set by the company or industry principles. Some of the goals for Kellogg are to strengthen its brand through advertising and consumer promotion and to increase revenue to an estimated $15 billion annually with Pringles business. Standards to evaluate these
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Coke and Pepsi Learn to Compete in India CASE STUDY 2 International Marketing 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There are several specific aspects of the political environment
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1- Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. Strategic planning The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities . Defining a Market-Oriented Mission An organization exists to accomplish something‚ and this purpose should be
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Capacity Planning The overall objective of strategic capacity planning is to reach an optimal level where production capabilities meet demand. Capacity needs include equipment‚ space‚ and employee skills. If production capabilities are not meeting demand‚ high costs‚ strains on resources‚ and customer loss may result. It is important to note that capacity planning has many long term concerns given the long term commitment of resources. Managers should recognize the broader effects capacity
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A question frequently asked today is whether planning has any relevance in a world of economic liberalization and the market economy. The short answer is that it does‚ but not the kind of planning we practised in the past which derived its rationale from the belief that centralized control on resource allocation‚ with extensive intervention in private sector decision making‚ was necessary to achieve rapid growth. Amartya Sen’s article‚ which is reprinted in this volume but which first appeared
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