CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
Premium Bottled water
COMPANY PROFILE-PEPSI CO. (US) PepsiCo is a world leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay
Premium Pepsi
OPTIMAL SERVICE PRICING FOR A CLOUD CACHE OPTIMAL SERVICE PRICING FOR A CLOUD CACHE ABSTRACT: Cloud applications that offer data management services are emerging. Such clouds support caching of data in order to provide quality query services. The users can query the cloud data‚ paying the price for the infrastructure they use. Cloud management necessitates an economy that manages the service of multiple users in an efficient‚ but also‚ resource economic way that allows for cloud profit
Premium Amazon Web Services Cloud computing Profit maximization
innovative distribution strategy‚ the “Direct to Store Delivery model”‚ that reduced system-wide inventory‚ eliminated warehouse space constraints‚ enhanced the potential for unlimited SKU growth‚ and delivered warehouse cost savings. After showing spectacular growth in the 1990s and early2000s‚ PBC found it difficult to manage its distribution centers and warehouses. | | The case looks at how the company tried to optimize cramped warehouses and how it revived its distribution strategy using automation
Premium Supply chain management Pepsi Coca-Cola
1. " Global Transfer Pricing: A Practical Guide for Managers "‚ Ralph Drtina‚ Jane L. Reimers‚ S.A.M. Advanced Management Journal‚ v74n2‚ Spring 2009. Transfer Pricing Article Summary The authors give a beneficial guide for managers for selecting and implementing a transfer pricing policy. According to the article‚ transfer pricing are the amounts charged for goods and services exchanged between divisions of the same company. In a multinational company strict international tax laws regulate
Premium Transfer pricing
Compare and contrast CAPM and APT? Capital asset pricing model (CAPM) and arbitrage pricing theory (APT) are both methods of assessing an investment’s risk in relation to its potential reward and whether the potential investment yield is worthwhile. CAPM developed by Sharpe 1964. The basic theory behind this model is that investor needs to be compensated for Time Value of Money and the risk that they are taking. The time value of money is represented by the risk-free (rf) rate in
Premium Stock market
Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
Premium Coca-Cola Soft drink Marketing
| PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks
Premium Scientific method Research Management
Transfer Pricing in India 1. Introduction Increasing participation of multi-national groups in economic activities in India has given rise to new and complex issues emerging from transactions entered into between two or more enterprises belonging to the same group. Hence‚ it was pertinent to introduce a uniform and internationally accepted mechanism of determining reasonable‚ fair and equitable profits and tax in India in the case of such multinational enterprises. Accordingly‚ the Finance
Premium Tax Pricing Transfer pricing
Case 3 Assignment: Coke and Pepsi Identification of the strategic issues and problems- The world’s two largest soft drinks‚ Pepsi and Coca-Cola experienced numerous unexpected problems and difficulties‚ leading them to learn that marketing and competing in India requires a special type of knowledge and local skills to become successful. Working in America is not always going to be similar as working overseas. Analysis and evaluations- Strengths- Pepsi had an early entry‚ since they entered
Premium Coca-Cola Pepsi India