taken off‚ and the first extant complete printed book containing its date is the Diamond Sutra (British Library) of 868.[4] By the tenth century‚ 400‚000 copies of some sutras and pictures were printed and the Confucian classics were in print. A skilled printer could print up to 2‚000 double-page sheets per day.[5] Printing spread early to Korea and Japan‚ who also used Chinese logograms‚ but the techniques also were used in Turpan and Vietnam using a number of other scripts. Unlike the diffusion of
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June of 2009‚ Burger King released an advertisement for the “BK Super Seven Incher” for a limited promotion in Singapore. The sexual message that this ad aims to convey is not so much hidden or subliminal as it is blatantly obvious. Not many would be able to simply glance at this ad and then go about their day. Men and women alike are drawn to the ad because they are either attracted to it or offended by it. Effective advertising usually triggers some kind of powerful emotion within its audience. In
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The Johnson TV ad is easily the most disturbing and emotional ad of the group of four ads. The ad is all visual but catches the viewer completely off guard as it ends with the little girl stopping after her counting. In thinking back to that time period the Cold War is in high swing‚ the Cuban Missile Crisis is still present in the general public’s mind. Further‚ you have the Vietnam War ramping up with more and more troops going to Southeast Asia‚ and unfortunately many are also coming home to be
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IV) SWOT analysis of PEPSICO Swot consists of examining the current activities of the organization: its strengths and weaknesses‚ and then using this and external research data to set out the opportunities and threats that exist. A. Internal Strengths • Strong market position PepsiCo has a tremendous presence on the snack and soft drink market. Indeed‚ the company owns 25% of the non-alcoholic drinks market and 39% of the snack market. • Good economic situation In 2008‚ PepsiCo was ranked
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C. Essay (1‚000 words) (10%) Title: Why Make Print? 1.Describe and analyze the development of Print media in local and global context. 2.Explore the relationship between art ideas and use of media. The written assignment should have accurate attributions from literature‚ and well organized and structured ideas. Introduction In the beginning printmaking was not considered to be an art form or a medium of communication.Print making is merely the reproduction of text or image.According
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Compare and Contrast For many years‚ ads have been everywhere everyone goes. To get people’s attention today‚ ads use bold titles‚ famous people‚ and lots of bright colors. Ads are a huge part in society nowadays. They draw in people to buy their product and some do not draw people in honestly. Ads make people weak and desperate so they will go buy the product they see. The ads that are being examined in this paper are Juicy Juice and Minute Maid. Juicy Juice is more persuasive to Minute
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have continued to provide all original Old Spice products as well as many new products. Due to this‚ the line of Old Spice has been enhanced (History of Old Spice). The Old Spice television advertising campaign was created in the United States by ad agency Wieden and Kennedy (History of Old Spice). In this Effie Award winning advertising campaign‚ the advertiser’s specific
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Because of this‚ the cheerleading organization UCA (United Cheerleading Association) has placed their ad‚ which invites cheerleaders to join the UCA coaching staff‚ in this specific magazine. The UCA advertisement is impressive in many ways‚ but lacks in a few aspects of effective ad design. UCA’s striking advertisement incorporates their organization’s colors of blue and gold in an enticing way‚ and the ad takes up an entire page and is positioned vertically. A large “U” in varsity lettering sits in the
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Advertisment Essay The advertisement I chose was an advertisement for the new Microsoft(TM) tablet called Surface. It is a commercial that gets its point across quickly‚ clocking in at exactly one minute and 37 seconds. The ad is quite effective in pulling the viewer in‚ with its ever-changing imagery. Being quick but full of information is a working formula that does a lot of good to help sell the product. Comes in‚ tells you what the product is all about‚ and leaves. This allows the information
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Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense‚ Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense
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