NUST BUSINESS SCHOOL PRINCIPLES OF MARKETING Group Members Faiza Saeed Habiba Shahid Shaima Awan Zeest Mehmood Zawwar Husain Naqvi Submitted to Ma’am Zeenat Jabbar Dated: 26th January‚ 2009 ACKNOWLEDGEMENTS We thank Almighty Allah who helped us in the completion of this project. Apart from Him‚ we would like to thank Mr. Raja Faheem Saeed‚ Mr. Faisal Rasheed and Ms. Rabia Gull who helped us in this project. We would also like to thank Mr.Faisal Wajid (procurement and contract
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Content‚ Process‚ and Product: Strategies for Differentiation Kenya Weary Kaplan University Every classroom is readily stocked with a differentiated clientele of students. There are students whose performance indicate that they struggle with learning‚ there are others to whom learning comes naturally and can soar and excel far above their counterparts and grade-level material‚ and there are those who are living examples of the students that we’ve read about in education textbooks and perform
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Hilton Lake Taupo Introducing Hilton Lake Taupo is one of the most popular hotel of taupo. It’s just 15 minutes’ drive from taupo airport. There are 113 rooms in our hotel. Taupo is a destination of many International tourist. Tourist travel there in vacations so they like to stay near taupo city. And our hotel is just 10 minutes from city centre. We provide a lot of facilities to our customers like‚ Daily Newspaper‚ serving animals‚ smoking available‚ free car parking‚ fitness centre etc
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Chapter 4 First Half Multiple Choice Identify the choice that best completes the statement or answers the question. 1. A net force of 5.0 N moves a 2.0-kg object a distance of 3.0 m in 3.0 s. How much work is done on the object? a. 1.0 J c. 10. J b. 30. J d. 15 J 2. A 0.50-kg sphere at the top of an incline has a potential energy of 6.0 J relative to the base of the incline. Rolling halfway down the incline will cause the sphere’s potential energy to be: a. 12 J c. 3.0 J
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Timothy O’Neal MGT 400 Dr. Jones 2/3/15 The Davis national drugstore chain prefers to operate one outlet in a town that has four major market segments. The numbers of potential customers in each segment along with the coordinates are as follows. Location Coordinates Number of Market Segment x y Customers 1 2 18 1‚000 2 15 17 600 3 2 2 1‚500 4 14 2 2‚400 a. Which would be the best location by the center-of-gravity method? Cx = [2(1‚000) + 15(600) + 2(1‚500) +14
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Assessment of RACV’s approach to customer segmentation and targeting 1. Segmentation analysis: RACV has established since 1903 and provides a variety of services to public‚ including insurance services and investments. The corporation divides its market segment into 2 main parts‚ members and non-members with different benefits applied to each segment and services. The 2 main market segments require RACV having different approaches to customers. It highly appreciate the loyalty so members always
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FAILED PRODUCT REPORT ’’ Crystal Pepsi Prepared by Yeo & Ong March 5‚ 2009 There was a marketing fad in early 1990s equating clarity with purity. Just to name a few‚ Miller Brewing Co. came up with Miller Clear(March 1993)‚ Coors Brewing Co. came up with Zima Clearmalt (1992)‚ Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992.
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Differentiation is a strategy that creates product that is unique among firms in the same industry in an important way. A differentiator achieved competitive advantage easily upon the ability in providing distinctive products to its customers that satisfy their needs in a way that is different from its competitors (Hill and Jones‚ 2004‚ p160.).This allows the differentiator to charge on premium price for its products. Unlike cost leaders performing cost reduction‚ differentiators manage to increase
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CASE NO. 11:- Pepsi-Cola Products Philippines Inc. 1. Stakeholders 1.1. The five-year girl and the injured: - as because of this incident a five year girl lost her life and nothing is more precious that life. 1.2. Customers: - because people were resting their futures in the hands of this number fever promotion campaign. 1.3. Victoria Angelo‚ her family and families like hers: - these people who didn’t have enough money to eat were buying Pepsi in the hope of changing their whole life. The rich
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differentiation 1. The similarity of the turning points and the points of inflexion is both of them can be stationary point‚ but not all the stationary points are turning points or points of inflexion. A turning point is a point which is the point of the sign of the derivative changes. And the turning points are the local maximum and minimum where the derivative of the function changes from positive to negative or from negative to positive. When the shape of the function is smooth‚ the turning
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