INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Satbari – 110 018‚ Delhi State‚ India A Project Report On “TRIGENT’S ONLINE BRANDING AND ADD CAMPAIGN IN NORTH AMERICA” Submitted By VIKASH KUMAR SINGH WA-1 Under the Guidance of Mr. Prabir Swain Business Manager TRIGENT ACKNOWLEDGEMENT We would like to thank Dr .J.D. GUPTA for providing the guidance in completing our Project. We would also thank PUSP LAMBA and Mr. ANSUMAN
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Coke VS. Pepsi James Esposito Strayer University The Business Enterprise BUS 508 Dr. Amanda Manners June 11‚ 2011 Coke VS. Pepsi The following paragraphs will discuss the financial positions of both Coke and Pepsi. There will be a discussion on which company has the greatest ability to pay off any current liabilities the companies have and what type of financial tools can be used to determine their capability to pay such debt. The reader will also be provided the tools that anyone can
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Line Following Robot By‚ Priyank Patil Department of Information Technology K. J. Somaiya College of Engineering Mumbai‚ India Line Follower Contents 1. Summary 2. Introduction 2.1. What is a line follower? 2.2. Why build a line follower? 2.3. Background 2.4. Prerequisites 2.5. The AVR microcontroller 3. Overview Block Diagram and Architectural Overview 3.1. 3.2. The Algorithm 4. Implementation 4.1. Sensor Circuit Motor Interface and Control Circuit 4.2. 4.3. Source Code 5. Possible Improvements
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Supply Chain Management of PepsiCo ------------------------------------------------- Case Details: | Case Code | : | OPER102 | Case Length | : | 14 pages | Period | : | 2005-2011 | Organization | : | PepsiCo. | Pub Date | : | 2012 | Teaching Note | : | Not Available | Countries | : | US; Global | Industry | : | Food and Beverages | ------------------------------------------------- Abstract: In 2010‚ PepsiCo Beverage Company (PBC)‚ an operating unit of PepsiCo Inc. (PepsiCo)
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focus on innovation and to improve the cost effectiveness of bringing the product to market. In 1899‚ two lawyers from Tennessee secured exclusive rights to bottle and sell Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company‚ was not convinced that selling the product in bottles was the way to go. No one could have predicted how popular Coca-Cola and its main competitor‚ Pepsi-Cola‚ would become. The relationship between company and bottler has always
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into an organization and the movement of finished goods out of the organization toward the end consumer. Supply Chain management is also the combination of art and science of improving the way company finds the raw components it needs to make a product or service and deliver it to customers. It seeks to enhance competitive performance by closely integrating the internal functions within a company and effectively linking them with external operations of suppliers and channel members. Moreover‚ this
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consists of human‚ environmental‚ and talent sustainability” (Pepsi Co.). Since 1898‚ Pepsi Co. has been satisfying the thirst of people all over the world. The history‚ corporate governance‚ culture‚ and management philosophy of Pepsi Co.‚ is what has made this Corporation prosper for the last 112 years. Pepsi Co. thrives through its financial stability. To learn more about Pepsi Co.‚ we will need to start back in 1898 when Pepsi Co. first became. Return on Asset Ratio: Return on assets measures
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