PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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AND CONs OF INCREASING OIL PRICE 1. INTRODUCTION In this decade‚ the price of oil has been raised 3 times. The era of President SBY has the record of increasing oil price (premium). The policy was made by SBY has become pro and con between the expert of economic. Some people said that increasing the oil price is just can’t be done because it’s contra with UU‚ but government said that if we don’t raise the oil price it will absorb the APBN because the import oil price is higher and higher time
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^ ‚E W • h d d d / D Z • ^ t W • d W h d • > • z • ‚ d W d d D D Present and communicate appropriate findings Select/design and apply appropriate methods/techniques • • • • • • • • • • • • • • • • • • • • • • • a range of methods and techniques have been applied a range of sources of information used the selection of methods and techniques/sources justified the
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2.0 Promotion Opportunity Analysis In this phase we are going to introduce the opportunity analysis that is in fact the foundation of the rest of the campaign development. It is really important to analyze the key target markets which apply in the following: • Demographics -> from the facts given from Nestle company we can figure that demographics form as following: we make a separation among 60% of households & 40% of singles
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FACULTY OF HOTEL AND TOURISM MANAGEMENT UNIVERSITI TEKNOLOGI MARA PULAU PINANG PLANNING A RETAIL BUSINESS THE STRAWBERRY DONUTS By: STUDENTS NAME | NO. MATRIX | FATIN AZMINA BINTI ZAINAL | 2012302435 | SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN | 2012526473 | NURSYAZREEN BINTI SHADON | 2012376423 | NOOR HAMIZAH SYAZWANI BTE HARRUN | 2012511913 | DIPLOMA IN CULINARY ART HM1151A2
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Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi X (available
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to improve market value to increase sales‚ and income. Consumers will always look for deals or special buys to not only save them money but also‚ give them better quality. Companies are always looking for ways to make profits when marketing their products. This paper analyzes the financial statements of the two leaders in the soft drink industry. Looking at the Consolidated Statements of Income and the Balance Sheets of both companies‚ one might determine which would be the better company to invest
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working or housewives. Youth: Includes majorly students aged between 16-25 Masses Youth Awareness Housewives were not aware from the word as to what consumer promotion (cp) mean. Comparatively‚ males were aware of the word and considered it as a promotion for good loyal clients. After explaining they could explain consumer promotion as an offering for the consumers mainly like sales‚ discounts‚ coupons. They prefer CP usually in the start of the month due to enough salary and shopping‚ usually
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