"Pepsi product strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 7 of 50 - About 500 Essays
  • Powerful Essays

    SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing

    Premium Swarovski Brand Crystal

    • 1811 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    ASSIGNMENT ON PEPSI

    • 1451 Words
    • 6 Pages

    identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment. Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition and many companies are floating in the market with their product with different brands

    Premium Pepsi

    • 1451 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    PRODUCT Product line of Swatch’s watches was divided into five differences category which is Swatch Original‚ Swatch Irony‚ Swatch Skin‚ Swatch Beat and Swatch Bijoux. First of all‚ for Swatch Original‚ the watches was made up by plastics and also known by the world first plastic watches. Second‚ for Swatch Irony was made up by all metals shell case. Swatch Skin was the world thinnest plastic watches and it’s divided into two types which are Original Skin‚ which known as the thinner version of Swatch

    Premium Watch Brand management

    • 850 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Capstone on Pepsi

    • 2232 Words
    • 9 Pages

    performance of the organization. Then‚ evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. PepsiCo mission statement is to be the world ’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees‚ their business partners and the communities in which they operate.

    Premium Economic growth Strategic planning Coca-Cola

    • 2232 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Pepsi and Coke

    • 541 Words
    • 3 Pages

    Coke and Pepsi Coke and Pepsi are both two big companies in the world which are known by cola. Pepsi is the biggest competitor of coke. The Coca-Cola Company is the world’s largest manufacturer‚ distributor and beverage company.(No author‚ 2009-6-26) Pepsi company is also a transnational corporation with long history. Each of them has big market in the world. However‚ a comparison of Pepsi and Coke reveals several similarities but a great number of differences. Coke and Pepsi are similar

    Premium Coca-Cola Pepsi

    • 541 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Pepsi Company

    • 5009 Words
    • 21 Pages

    ANALYSYS 15 PROBLEM STATEMENT 17 Problem Statement #1 17 Problem Statement #2 18 Problem Statement #3 18 Alternative Solutions (Strategies) 19 Alternative Solution #1 19 Alternative Solution #2 20 Alternative Solution #3 20 Recommendation/implementation 21 Conclusion 21 References 23 APPENDIX A – SWOT ANALYSIS 27 Appendix B - GRAND STRATegy MATRIX (David‚ 2005) 28 APPENDIX C - FINANCIAL RATIOS 29 APPENDIX D - RESOURCE-BASED VIEW OF THE FIRM 31 Appendix e - balanced scorecard

    Premium Pepsi Coca-Cola Soft drink

    • 5009 Words
    • 21 Pages
    Best Essays
  • Powerful Essays

    Pepsi Report

    • 12260 Words
    • 50 Pages

    Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR

    Premium Soft drink Coca-Cola Pepsi

    • 12260 Words
    • 50 Pages
    Powerful Essays
  • Good Essays

    Pepsi Atom

    • 5982 Words
    • 24 Pages

    A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide

    Premium Coca-Cola Pepsi Soft drink

    • 5982 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    crystal pepsi

    • 3288 Words
    • 11 Pages

    Marketing 7100-01 Crystal Pepsi A Giant’s Failure Fawad Anwar 6/24/2014 Crystal Pepsi: A Giant’s Failure I. Introduction Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging

    Premium Pepsi Marketing Coca-Cola

    • 3288 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Pepsi One

    • 5489 Words
    • 22 Pages

    C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American

    Premium Pepsi Cola Coca-Cola

    • 5489 Words
    • 22 Pages
    Powerful Essays
Page 1 4 5 6 7 8 9 10 11 50