Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
Premium Bottled water Advertising Marketing
CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
Premium Bottled water
PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
Premium Coca-Cola Pepsi Super Bowl
Individual Assignment Marketing Pepsi’s New Healthy Option In the United Kingdom (Case study) STUDENT NAME :Nambuhewage Buddhini Shashika STUDENT ID NUMBER :G1406999U LECTURER :Ms.June DATE OF SUBMISSION Table of Content Word Count Number of Pages: Number of Words: Word count is exclusive of the followings: Cover page Content Page List of References 1: INTRODUCTION Coca-Cola and Pepsi have been battling each other for more than a century. It’s a legendary brand
Premium Coca-Cola Pepsi Cola
11 CASE STUDY PEPSI GROUPE ASSINGMENT INTRODUCTION Pepsico‚ inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest
Premium Coca-Cola Pepsi
Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
Premium Pepsi Coca-Cola Corporate governance
PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
Premium Coca-Cola
1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
Premium Frito-Lay Coca-Cola
Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even
Premium Coca-Cola Pepsi Cola
MK416-Case Study 1 1) Both companies experienced a range of unexpected problems and difficulties while trying to enter the Indian market. The Indian government was viewed as unfriendly to foreign investors. Also‚ the “principle of indigenous availability” had specified that if an item could be obtained anywhere else within the country‚ imports of similar items were forbidden. In Coca-Cola’s first attempt in the Indian market they chose to voluntarily withdrawal following a dispute with the government
Premium Coca-Cola Pepsi Bottle