5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case‚ Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First‚ we calculated the discount factor by using average unlevered beta of US independent bottlers‚ US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next‚ we calculated Deltex
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Bibliography: Human Resource Management - P.Subba Rao Strategic Management‚ concepts and case - Tata McGraw-Hill Strategic Management: Strategic formulation and implementation - John A.PearceII Strategic Management Theory - Charles W.L.Hill and Gareth R.Jones Websites: www.pepsico.com www.google.com www.humanresource.com www.pepsiindia.com
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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Transcom Beverage Ltd | The production of Pepsi | Assignment on Production and Operations Management | | | 7/28/2012 | | Submittted to: Ishfaque Hossain Lecturer School of Business North South University ------------------------------------------------- Submitted By: Muhammad Mufrad MAHMUD (ID-0910645630) Sarah TABASSUM (ID-0910888030) sugandha saha (Id-082276030) md. rezaul karim (id-0920117030) md. zia uddin (Id-0910260030) farhana rahman (ID-0910229530) Acknowledgement
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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Colleen Cunningham Econ 102 Essay #2 Promoting Biomass What exactly is Biomass? The first article I read called “Biomass for Heat: Think It‚ Speak It‚ Promote It!” we learn what biomass is and how it can help us in society today. Biomass can be seen as a generic term. Many people in North America refer to biomass as heat. For others biomass refers to algae or ethanol for liquid fuels‚ or wood chips for co-gen electricity. The readers of Pellet Mill Magazine refer to biomass as pellets
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Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense‚ Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense
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Promotion Proposal Mason‚ W. W.‚ Haggerty‚ K.‚ Fleming‚ A.‚ & Casey-Goldstein‚ M. (2012). Family intervention to prevent depression and substance use among adolescents of depressed parents. Journal of Child & Family Studies‚ 21(6)‚ 891-905. The aim of this study was to develop and evaluate intervention for prevention of depression and substance use in children of depressed parents. Two interventions‚ one for depression‚ and one for substance use were used. Based on the results of questionnaires
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GLOBAL MARKETING MANAGEMENT PepsiCo-Lipton Case Brand Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media
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the hours of 8 a.m. and 3 p.m. on weekdays. Across town‚ twelve-year-old Jeff Wilkins follows a similar routine. But Jeff is homeschooled‚ and his mother records each of these same activities as part of his curricula — fine arts‚ math‚ and social studies. Like many homeschoolers‚ the Wilkins view their homeschooling as an endeavor that extends beyond traditional schooling boundaries of time‚ place‚ and subject areas; the whole of life provides educational opportunities‚ and oftentimes in more authentic
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