1. INTRODUCTION The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen. 2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca-Cola is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a
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Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan "Every Pepsi Refreshes the
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A SUMMER TRAINING PROJECT REPORT ON “A COMPARITIVE SURVEY OF PEPSI DEALERS IN RESPECT TO OTHER BRAND DEALERS IN ALLAHABAD AT Submitted to UTTAR PRADESH TECHNICAL UNIVERSITY In partial fulfillment of the requirement For the award of the degree of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2009-2011) UNDER GUIDANCE OF: - SUBMITTED BY:- PROF. PALAVY KAUR PANKAJ JHA
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CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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PepsiCo Inc.‚ profitability ratios | | | Dec 29‚ 2012 | Dec 31‚ 2011 | Dec 25‚ 2010 | Dec 26‚ 2009 | Dec 27‚ 2008 | Return on Sales | | Gross profit margin | 52.22% | 52.49% | 54.05% | 53.51% | 52.95% | Operating profit margin | 13.91% | 14.48% | 14.41% | 18.61% | 16.09% | Net profit margin | 9.43% | 9.69% | 10.93% | 13.75% | 11.89% | Return on Investment | | | | | | Return on equity (ROE) | 27.71% | 31.29% | 29.86% | 35.38% | 42.47% | Return on assets (ROA) | 8.28%
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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and Pepsi have been battling each other for more than a century. It’s a legendary brand rivalry. The saga began in 1886‚ when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw‚ a new premium Pepsi cola‚ which is made using ingredients from natural sources. Launching first in the UK‚ it is the most significant innovation from Pepsi since the launch of Pepsi Max
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The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market
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mock their rivals’ products by displaying comparative ads just to be number one. Pepsi and Bench are two of the brands that used these strategies in advertising to help them grow in the business world. They worked hard and intelligently advertised their products through the use of other advertising strategies to get to where they are now. Companies in the Philippines should adapt the advertising strategies of Pepsi and Bench to help them grow into iconic brands. In 1894‚ Caleb Bradham‚ a pharmacist
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