Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
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CONSUMER PROFILE ANALYSIS MARKETING SUBMITTED TO: MR. ANNAJI SHARMA SUBMITTED BY: NIDHI‚ 16‚ FD-4 THE REIGN OF SPAIN Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections‚ up to date trend setting outfits and affordable prices. Clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera.
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School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
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SEGMENTATION‚ TARGETING AND POSITIONING of Yamaha Fz-s Segmentation - In what way to divide up markets into meaningful customer groups. Which have the common interest? 1. Demographic segmentation: In this segmentation the clause which come under it are age‚ gender‚ income‚ occupation‚ generation. a) Age- Here age of the customers plays an important role for acquiring this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years
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SWOT Analysis Content of SWOT are include: Strengths‚ Weaknesses‚ Opportunities and Threats. This fourth point is the basic information to give us knows about the company circumstances. If the company knows about theirs SWOT‚ this will help them to improve or avoid some problem before this happen. According to Mazda Company‚ got four points to explain; even they have a lot of strength. First point is talking about their worker‚ their worker are professional because Mazda Company provide
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market‚ segments are a group of customers sharing the same need‚ one can use several variables to do so. Amongst them are: - Geographic segmentation - Demographic segmentation Age‚ life (-cycle) stage‚ gender‚ income‚ generation‚ social class - Psychographic segmentation Lifestyle‚ Values - Behavioral segmentation Decision roles‚ behavioral variables (occasions‚ benefits‚ user status‚ usage rate‚ buyer-readiness stage‚ loyalty status‚ attitude)‚ conversion-attitude After the segmentation (that
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product to see if it is healthy or unhealthy. This would save time reading and trying to figure out the nutritional information on products with a simple‚ “good” for me with a ‚ or “bad” for me with a listed. This product will go under the Psychographic Segmentation variable (pg.233) I chose this market segmentation variable because it includes Lifestyle‚ self- concept and self-values. (pg.234) Lifestyle is the way we live. This is a decent variable for this product because it is all about
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Starbucks target customer was scaled towards females. They wanted people that were set to a certain lifestyle. That liked the personal experience that was being offered‚ the personalized greeting and the chance to talk with the baristas. D. Psychographic segmentation: dividing a market into different segments based on social class‚ lifestyles‚ or personality characteristics. Again Starbucks was clearly using this segmentation‚ going after the upper class‚ the female who had the time to spend and
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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MKT 304: STARTEGIC MARKETING STRATEGIC EXTERNAL ANALYSIS Khyati Shetty Datta [MU Dubai] PESTEL ANALYSIS (with relevant examples) Political Factors These are all about how and to what degree a government intervenes in the economy. This can include – government policy‚ political stability or instability in overseas markets‚ foreign trade policy‚ tax policy‚ labour law‚ environmental law‚ trade restrictions and so on. Political factors often have an impact on organizations and how they
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