Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Sociological research techniques‚ ethics‚ perspectives and cultural diversity while conducting social research. In order to successfully utilize the three main sociological perspectives which we learned during week one (structural-functionalism‚ social conflict‚ and symbolic interactionism) we must understand the techniques used and culture being studied. Furthermore‚ there are several important details to consider before conducting research‚ such as the approach taken‚ the method utilized‚ and ethical
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ABSTRACT This assignment emphasizes on Research Methods used in Management industry as mentioned in the title of this module. Research has become a very integral part of today’s industry‚ no matter in which area one wants to start the business or service‚ research has to be involved. So‚ the purpose of this module is to identify the research methods and techniques‚ and other related issues. The assignment is divided in three parts which illustrates the three learning outcomes of the module. The
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1. What is the problem statement in the following situation? Employee Loyalty Companies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs‚ higher productivity of workers‚ customer satisfaction‚ and boost the morale of fresh recruits. In order that these benefits may not be lost‚ some companies‚ while downsizing‚ try various gimmicks. Flex leave
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whether or not palliative care is really effective. Amy Clements-Cortes (2016) wrote that “Up until 2005 most studies on palliative care music therapy were qualitative in nature‚” (pg. 127). Meaning it was more about quality over quantity‚ and Tracey McConnell‚ David Scott and Sam Porter (2016) explained in their article that “Qualitative research suggests that music therapy is beneficial to palliative care patients such as helping them express difficult emotions‚ helping patients and families find
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1. Assume the room rate for a 3-star hotel in Paris follows a normal distribution with a mean of 175€ and a standard deviation of 16€. What is the probability that a randomly selected 3-star hotel has a room rate of Z(X) = (x-μ)/σ σ=16 μ=175 a) Less than 195 Euros? Z (195) = (195-175)/16 = 1‚ 25 so 89‚ 4% b) More than 180 Euros? Z (180) = (180-175)/16 = 0‚ 31 so 62‚ 2% c) Exactly 170 Euros? Z (170) = (170-175)/16 = - 0‚ 31 so 37‚ 8% d) Between 150 and 182 Euros?
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Q4 How can Grey WW-HK/ China redefine client value using CRM; what differentiation technique should it employ? In our opinion‚ Grey should not rely on Grey Worldwide’s brand equity to make sales and retain existing customers. It’s because the ability to rely on traditional forms of differentiation for competitive advantage. It can use embedded client information and technology to redefine a firm’s value proposition to its clients in: First‚ using client information. Second‚ profiling customers
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Homeland Security: Response and Recovery By: Brian Borenstein Introduction of the study Terrorism refers to an organized and systematic use of terror aiming to produce coercion or terror that is influenced by organized groups against civilians‚ and institutions. In connection with the background statements of this paper‚ the study shows that terrorism is an extreme undesirable event for the reason that the main objective of the activity will be to produce injury and damage
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Discuss what is meant by mixed-methods designs. What are the limitations of these designs? Researchers have controversies and arguments about the validity of various research designs and approaches. Qualitative studies may have strong internal validity‚ but questionable external validity (Burns‚ Grove‚ & Gray‚ 2011). A single approach to measuring a concept may be inadequate to justify a claim that it is a valid measure of a theoretical concept. Qualitative data use open ended questions‚ Quantitative
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Basic Types of Descriptive Research Methods One of the goals of science is description (other goals include prediction and explanation). Descriptive research methods are pretty much as they sound — they describe situations. They do not make accurate predictions‚ and they do not determine cause and effect. There are three main types of descriptive methods: observational methods‚ case-study methods and survey methods. This article will briefly describe each of these methods‚ their advantages‚ and their
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