Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market‚ competing fiercely in last few years‚ following each one’s strategic decisions. Nevertheless‚ something seems to threaten the profitability of these two giants. The increasing share of non-carbonated soft drinks seems to be able to decrease the high margins that once ruled in the CSD’s industry. In this sense‚ what will the future of Coke and Pepsi be? How will
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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Final Paper Proposal: Implementing Biometrics: A Las Vegas Casino Case Study Name: Christopher Tucker Northwestern University SCS Biometrics is a way of identifying individuals based on biological and behavioral traits. Although biometric systems have been tested for a few decades‚ only until recent has the technology entered public awareness due to its increased usage amongst government programs and corporations. Biometrics are primarily implemented for identity access management for
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and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are
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Background Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern‚ North Carolina‚ and a pharmacist named Caleb Bradham. Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics‚ and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896‚ Bradham’s
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Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company‚ was not convinced that selling the product in bottles was the way to go. No one could have predicted how popular Coca-Cola and its main competitor‚ Pepsi-Cola‚ would become. The relationship between company and bottler has always been very important. Today‚ 54 billion beverages of all types are served every day.1 Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than
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Reading 2.2 Kahneman‚D and Tvesky‚ A. (1984)‚ ‘ Choices‚ values‚ and frames’. Ameriacn Psychologist‚ 39 (4) Abstract This article discuss when consumers feel a certain price which is bringing the "loss" rather than the "income"‚ they are more sensitive to price. Consumers are feeling a certain price more cost-effective manner and the other a less cost-effective. They will accord the cognitive psychological evaluation to exhibit a completely different personal attitude and decision making. Economic
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Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even
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