kilograms. However‚ depending on the urban or rural area the numbers many vary. For example‚ in year 2004‚ the weighted average annual consumption of meat and meat products per person in an urban area was 74.4 kg‚ which is lower than the rural area¡¦s meat and meat product consumption by 37.4 percent. By the standard on ¡§Recommended amount of nutritious substances needed for the population¡¨ that has been approved by the minister of Health in 1997‚ it is recommended that each person should consume
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Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive
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Case 3 Assignment: Coke and Pepsi Identification of the strategic issues and problems- The world’s two largest soft drinks‚ Pepsi and Coca-Cola experienced numerous unexpected problems and difficulties‚ leading them to learn that marketing and competing in India requires a special type of knowledge and local skills to become successful. Working in America is not always going to be similar as working overseas. Analysis and evaluations- Strengths- Pepsi had an early entry‚ since they entered
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Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Coke v. Pepsi – 5 Forces Analysis Industry concentrate produces High intensity (depends on price/advertising cost/ high number of substitutes(low calorie drinks/no carb drinks/ not carbonated drinks like orange juice) Pepsi products /Coke products New Entrants (barriers/rivalry) High Intensity-Brand recognition dominant market/ patents on style and colors Network relationships & high cost of entry established such as distribution‚ warehouse‚ bottlers‚ and shelf-location high marketing
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beirut | FINANCE 210 CASE | PEPSI VS. COCA COLA | Instructor: Leila Atwi | | 12/12/2010 | Raneem Jaffal (Ratio Computation) Jana Haounji (Ratio Analysis) Alexandra Aboulhosn (Recommendations and Comparison) This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity‚ solvency‚ asset management‚ profitability‚ and valuation between the years 2008 and 2009 respectively. | Part One: Pepsi Ratio Analysis: Pepsi PEPSI RATIOS | | 2009 | 2008 | Percent
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The Pepsi commercial is about selling a soda‚ a coke‚ there’s no real reason behind it. It begins insulting other cultures (as told by viewers on social media) by showing several racial stereotypes. Then‚ a white‚ famous‚ wealthy women‚ Kendell Jenner‚ comes out to stop a huge protest by giving the police officers a Pepsi. The SNL commercial makes fun of it‚ pointing out the ridiculesness of the commercial itself. The satire in the SNL commercial points out the racist points of the Pepsi AD by talking
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