Art Report – Abstract Expressionism Abstract expressionism was first used in the Germany magazine Der Sturm in 1919‚ regarding as “German expressionism”. The term “abstract expressionism” was first applied to American art in 1946 and gained acceptance in the 1950s. It was mostly used in New York and San Francisco Bay area of California. Abstract Expressionism mainly comes from “Surrealism”‚ which represents spontaneous artwork. In combination‚ abstract expressionism has an image of being
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Abstract 1: This academic article is going to examine how the environment of institution has impact on the capital structure and choices of debt maturity structure made by corporations located in thirty nine countries including developed and developing countries. The results of the examination show that several factors in a countries clearly explain a significant portions of the difference in the leverage and the debt ratios indifferent countries‚ including a country’s legal and tax system‚ corruption
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PEPSICO. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo‚ Inc. is founded by Donald M. Kendall‚ President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay‚ Chairman and Chief Executive Officer of Frito-Lay‚ through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New Bern‚ N.C. pharmacist and quickly became a popular drink with some 300 bottlers by the start of World War I. Frito-Lay‚ Inc. was
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Cola vs Pepsi in Bangladesh Executive summary This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation‚ Market Targeting‚ Market Positioning‚ as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies‚ while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and Cola
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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PRODUCT REPORT ’’ Crystal Pepsi Prepared by Yeo & Ong March 5‚ 2009 There was a marketing fad in early 1990s equating clarity with purity. Just to name a few‚ Miller Brewing Co. came up with Miller Clear(March 1993)‚ Coors Brewing Co. came up with Zima Clearmalt (1992)‚ Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992. Company Brief
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Business Elements of Pepsi & Coca-Cola Introduction The following is a comparison and contrast of the business elements based on a number of business elements like management and operations and on environmental aspects using SWOT and PEST. The two organizations chosen are Pepsi and Coca-Cola. Coca-Cola is a worldwide corporation that manufactures many different beverages. They also manufacture‚ distribute‚ and sell concentrates and syrups that are based in
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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ABSTRACT STRATEGIC CONTINGENCY PLANNING By Karen Scott-Martinet Fall 2006 The objective of this study was to develop a strategic contingency planning model to be used to fully incorporate emergency management and business continuity into organization structures. (For the purpose of this study‚ Emergency Management and Business Continuity were collectively referred to as “contingency planning.”) Presently‚ contingency planning is mainly done on an operational or tactical level. Current
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Why Crystal Pepsi and Others Failed We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn‚ from the clothes we wear to the music we listen to and even the device we use to listen to our music. Marketing and advertising touches our lives everyday without our really ever even noticing it. Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest‚ and a want for their
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