"Pepsi s entry into india a lesson in globalization" Essays and Research Papers

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    Globalization In India

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    Globalization in India: Effects and Consequences Subhankar Chatterjee What is Globalization? The term globalization means International Integration. Opening up of world trade‚ development of advanced means of communication‚ internationalisation of financial markets‚ growing importance of MNC’s‚ population migrations and more generally increased mobility of persons‚ goods‚ capital‚ data and ideas. It is a process through which the diverse world is unified into a single society. Wave of

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    Globalization in India

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    Globalization in IndiaGlobalization affects nearly every country in the world in both positive and negative ways. Investigate and discuss this phenomenon based on the country that you are familiar with. You will have to present your findings/arguments by using empirical data/evidence identified from other sources. Globalization “The shift towards a more integrated and interdependent world economy” “The close integration of countries and peoples of the world”( vuw‚2013 )In regards

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    Globalization in India

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    Globalization has been an indispensable part of the recent economic progress made by India. Globalization has played an integral role in the growth of outsourcing IT and business process outsourcing (BPO) services. Over the past decade‚ both foreign and local companies‚ have employed India’s highly skilled professionals to service clients in the US and Europe. By capitalizing on India’s lower cost but educated and English-speaking workforce‚ and utilizing global communications technologies‚ international

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    Coke vs Pepsi in India

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    Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though the government had opened its doors wide to foreign companies. Both companies experienced a range ofunexpected problems and difficult situations that led them to recognize that competing in India requires special knowledge‚ skills‚ and

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    Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India

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    environment in India has proven to be critical to company performance for both PepsiCo and Coca-cola India. What specific aspects of the political environment played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? 2. Timing of entry into Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages as a result of earlier or later market entry? 3

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    Walmart entry to India

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    through any Wal-Mart outlets. 4. Brand Image:- The strongest competencies of Wal-Mart are there brand image in the minds of consumer. It is the leader of the world retail industry. RETAIL INDUSTRY IN INDIA Retail industry is one of the largest growing industries in India.

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    Entry Mode in India

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    Entry Mode Joint Ventures in India India’s restrictive commercial laws prohibit most foreign companies from setting up shop to compete with domestic retailers. However‚ a foreign company can invest in an Indian company through a joint venture agreement in the areas which are otherwise not reserved exclusively for the public sector or which are not under the prohibited categories such as real estate‚ insurance‚ agriculture and plantation. Foreign investment into India is governed by the Foreign

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    Globalization: A Benefit to the Worlds Health? Obesity in the Philippians and India Globalization has brought many positive benefits to the non-Western cultures of the world. However when it comes to importing Western foods to these cultures the impact on health has proven to be a big negative especially in the urban areas of developing countries including the Philippians and India. Changes in dietary patterns over the last 15 years‚ especially among the more affluent population of these cultures

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    Globalization in China and India Globalization refers to “worldwide interconnectedness‚ evidenced in global movements of natural resources‚ human labor‚ finance capital‚ information‚ infectious diseases‚ and trade goods” (Haviland‚ Prins‚ Walrath & McBride‚ 2008‚ p.19). Along with the movements of these products and peoples comes the traveling of ideas and beliefs also. The world seems to have become smaller due to the technological innovations in communication‚ travel‚ and availability of

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