IMPACT OF GLOBALIZATION ON INDIAN MARKETS The impact of globalization on India is in 2 ways‚ positive and negative. Globalization includes the Indian economy and business firms of the country. The positive impact on the economy of India is very good‚ it has increased the standard of living for people. This is because the consumers are getting better quality products and the manufacturers and firms have better facilities and doing better research which leads to good quality products. In India
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To consider how positioning is reflected in and built through the marketing strategy. Target of the study To introduce the concept of product positioning‚ branding and International market entry in emerging markets. Introduction to the subject areas dealt with in the study 1.market positioning 2. market penetration MARKET POSITIONING Although there are different definitions of
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Coke and Pepsi Learn To Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: - Indian government viewed
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Coke and Pepsi Learn to Compete in India CASE STUDY 2 International Marketing 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There are several specific aspects of the political environment
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Case Study: Coke & Pepsi learn to compete in India Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? Coca-Cola (1990) Benefits: advantages as „Early-Follower“‚ possibility to use reliable market information that´s already existing take-over of standards position as international market leader Disadvantages: expert knowledge of competitors has to be overtaken
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COKE AND PEPSI LEARN TO COMPETE IN INDIA Brief Overview: * The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration * Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners‚ Voltas and Punjab Agro‚ forming “Pepsi Foods Ltd.” While Coca-Cola followed suit in 1990 with a joint venture
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influencing third world countries through globalization and neoliberalism. These economic movements are liberalizing economies through free markets‚ privatization‚ and deregulation. Each of these three pillars are positively affecting the economies directly‚ but are negatively affecting the social aspects of a country. A country undergoing these major changes is India. This culturally affluent nation is now also becoming a prosperous country. The problem is that India is beginning to lose its culture identity
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Indian economy had experienced major policy changes in early 1990s. The new economic reform‚ popularly known as‚ Liberalization‚ Privatization and Globalization (LPG model) aimed at making the Indian economy as fastest growing economy and globally competitive. The series of reforms undertaken with respect to industrial sector‚ trade as well as financial sector aimed at making the economy more efficient. This period of economic transition has had a tremendous impact on the overall economic development
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Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
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Case Analysis on Pepsi’s Entry to India Pepsi’s Entry into India: A Lesson in Globalization SUMMARY: The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late 1980s. To enter the highly regulated Indian economy‚ the company had to struggle hard to ’sell’ itself to the Indian government. PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural
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