WFEO e-News World Federation of Engineering Organizations Newsletter N° 37 WFEO Editorial GRAND CHALLENGES FOR ENGINEERING IN THE 21ST CENTURY The U.S. National Academy of Engineering (NAE) in Washington announced on February 2008 the grand challenges for engineering in the 21st century. A diverse committee of experts from around the world‚ convened at the request of the U.S. National Science Foundation‚ revealed 14 challenges that‚ if met‚ would improve how we live. "Tremendous advances
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There are a multitude of grand nursing theorists and theories available to nurses for the use of knowledge and adaptation into practice. The four categories of grand theory include needs‚ interaction‚ outcomes‚ and caring. Each type of grand nursing theory has its own unique concepts‚ definitions‚ and proposition‚ with the purpose of assisting and bettering a patient’s well-being. Even with the same focus‚ each theory and corresponding theorist is much different in regards to
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Why Crystal Pepsi and Others Failed We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn‚ from the clothes we wear to the music we listen to and even the device we use to listen to our music. Marketing and advertising touches our lives everyday without our really ever even noticing it. Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest‚ and a want for their
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Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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“Along the way and in 1987‚ these 2 house staffers will be taken before a grand jury for possible murder charges and while the grand jury will not charge them with murder‚ it will charge them with 38 counts of gross negligence &/or gross incompetence. Under New York law‚ the investigative body for these charges was the Hearing Committee of the State Board for Professional Medical Conduct and between April 1987 and January 1989‚ this committee will have conducted 30 hearings at which 33 witnesses
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the year 1898. Coca-cola begins
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tell my little brother Landon. We had just gotten to the Grand Canyon after the terribly long ride from my Grandpa’s house in Florence‚ Arizona – near Phoenix. Now my little brother‚ being about six‚ thought the ride was absolutely terrible‚ even with movies and games to play. When we finally got out of the car Landon was absolutely determined to get as close to the giant crack in the earth as he possibly could. We had taken the trip to the Grand Canyon on a whim after a few days at my Grandpa’s house
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Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing
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Pepsi One PepsiCo‚ along with Coca-Cola‚ are two firms dominating the U.S beverage market with almost 76% collectively in 1998.This rivalry became more serious as PepsiCo released Pepsi One in order to increase its market. By properly applying the market audit‚ Pepsi One has succeeded in expanding the market‚ considered as a Pepsi core displays. Business structures of rivals‚ PepsiCo and Coca-Cola are virtually similar. As customers demand delicious products‚ firms have turned to marketing service
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