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MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market
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mock their rivals’ products by displaying comparative ads just to be number one. Pepsi and Bench are two of the brands that used these strategies in advertising to help them grow in the business world. They worked hard and intelligently advertised their products through the use of other advertising strategies to get to where they are now. Companies in the Philippines should adapt the advertising strategies of Pepsi and Bench to help them grow into iconic brands. In 1894‚ Caleb Bradham‚ a pharmacist
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Pepsi BY: Saba Zarif Thousands of people love the irresistible taste of Pepsi and because of that it is one of the most famous carbonated soft drinks to this day. The PepsiCo started off their glorious franchise from the Pepsi soft drink in 1893 by Caleb Bradham‚ who made it in his drug store where the drink was sold. In 1931‚ at the depth of the Great Depression‚ the Pepsi-Cola Company entered bankruptcy‚ due to financial losses acquired by speculating on wildly
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wo of the largest and most profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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