1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market‚ competing fiercely in last few years‚ following each one’s strategic decisions. Nevertheless‚ something seems to threaten the profitability of these two giants. The increasing share of non-carbonated soft drinks seems to be able to decrease the high margins that once ruled in the CSD’s industry. In this sense‚ what will the future of Coke and Pepsi be? How will
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Regenerating Relationships A look at character connections in Regeneration by Pat Barker Throughout Regeneration by Pat Barker there are intricate connections being made between the characters. The relationships between patients‚ doctors‚ and soldiers cross over many lines forming complicated bonds that go beyond those of friendships and father figures. The gender roles in this wartime tale do not follow normal social rules. There are strong‚ dominant females that compensate for the effeminate
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Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world¡¦s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut‚ Taco Bell‚ KFC‚ and Burger King. Furthermore‚ with its 4 fast food restaurants
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and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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Jacksonian Democracy: Democracy For the “Common Man” John Park Mr. Dowling AP US History (DBQ) 10/2/14 The Age of Jackson‚ from 1820’s to 1830’s‚ was a period of contradictions‚ especially in democracy. During this time‚ Jackson‚ who got elected in 1828‚ brought about many changes in the government. There was an increase in voting participation‚ popular elections and nomination of committees by caucuses‚ etc. Jackson realized that as a political leader‚ he needed a true purpose to protect
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How does Pat Barker use symbolism in the novel Regeneration to explore the theme of emasculation? The theme emasculation appears several times throughout the novel Regeneration in variety of forms. Barker’s exploration of emasculation in the novel challenges traditional notions of manliness‚ showing war as a possible “feminine” experience. Pat Barker is bringing to attention that the atrocities suffered at war are making the soldiers unmanly as they’re facing shell shock and trauma. There are many
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engineering grad from Alexandria University‚ Kabil arrived at Pepsico 10 years ago from Proctor & Gamble‚ moving up through the ranks to become president of the company’s North African operations a year ago. What brought him to Pepsi in the first place? “The challenge‚” he says. “Pepsi is a great company. It is a strong and fast consumer goods company‚” he says. “Extremely fast. Fast in the way we do business. Fast in the way we create product‚ our positioning‚ how we compete.” As president‚ Kabil runs
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