world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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åHOME|MAIN | | Banks and Unethical Practices | Almost every business concern is involved in unethical practices in one way or the other and so are the banks in Pakistan. The primary source of information on this subject amongst other sources are publications of SBP and annual reports of Pakistan Banking Mohtasib which was established in 2005 to resolve banker-customer disputes and since then it has effectively contributed towards improvement in banking sector.Banks in Pakistan are involved
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opening outlets in England‚ Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s‚ KFC experienced mixed fortunes domestically‚ as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s‚ KFC was sold to the spirits distributor Heinlein‚ who was taken over by the Reynolds food and tobacco conglomerate‚ who sold the chain to PepsiCo. The chain continued to expand overseas however‚ and in 1987 KFC became the first
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Values are basic convictions about what is right and wrong. Usually values would influence the attitudes and behaviors of business person for their decisions making. Values on the part of business are Operating philosophies or principles that guide an organization’s internal conduct as well as its relationship with the external world. Whereas attitudes are predisposition or a tendency to respond positively or negatively towards a certain idea‚ object‚ person‚ or situation. Attitude influences
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3. Difference between Unethical and Unlawful Behaviour in the Business Context By definition‚ ethics refers to “a set of principles of right conduct.” It is also defined as “the rules or standards governing the conduct of a person or the members of a profession‚” (www.thefreedictionary.com) and in business may be considered the standards governing the conduct of people in the business environment. Business ethics is the behavior that a business adheres to in its daily dealings with the world.
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Assignment 2: Unethical Advertising Dupree Clark B6003: Ethics in Business Argosy University Professor Marla Brady February 11‚ 2013 To: Harris CC: Human Resource Department Subject: Advertisement Campaign Promoting Bait and switch is a dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. One good example of bait and switch is in the mortgage market. In a mortgage bait and switch an agent
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Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media or TV based approach) that would‚ Reintroduce Brisk brand to male
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UNETHICAL COMPANIES 1) MONSANTO CO. The Missouri based agricultural company has been named world’s most unethical company. The company leads the world’s production of genetically modified foods. Monsanto is infamous for unfairly suing farmers who try to grow foods both ethically and organically. If the lawsuit is not ruled in Monsanto’s favour‚ they still achieve their desired results as the small-scale farms become bankrupt due to legal costs. The company is also the creator of the highly poisonous
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Unethical Marketing and its Consequences By Jose Gonzalez Dr. Henry Roehrich Park University MK351 26 January 2014 Outline Purpose Statement: To provide an understanding what constitutes ethics in marketing‚ what are some of the laws and code of ethics that protect unethical practices‚ and provide some examples of unethical behavior in marketing and their consequences? I. What constitutes ethics in marketing? A. Definition of marketing ethics II. What are some of the
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