1. What market opportunity and challenges did Pepsi face in China? Opportunity: high potential development in food process industry; big and growing snake market. Challenges: underdeveloped agribusiness; traditional agriculture; importing potato and potato seeds are banned; underdeveloped infrastructure for logistics; 2. What supply chain challenge did the face? Enough replenishment of raw material‚ potato. Underdeveloped infrastructure for logistics. Not enough qualified supplier.
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the European and Asian markets with the help of the government because it was being sold to the American troops in those regions Weaknesses: 1. Coke’s imagine could not compete with Pepsi’s “Pepsi Generation” campaign because it was perceived as being one of small town and outdated 2. Business relationships with bottlers have not been standardized 3. Carbonated drinks faced completion of “new age” drinks. Opportunities: 1. Quick response to “new age” beverages with the introduction
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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language). This is coming from someone who actually admires much of what Richard Nixon got done as President‚ but no matter how much he accomplished as President Watergate looms over it all like a dark cloud. Everything about the scandal was at best unethical and at worst illegal. The scandal all start when five men broken into the Democratic National Committee offices looking for dirty on George McGovern the Democratic candidate for President. The five men were caught and apprehended and James McCord
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I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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PEPSI WANTS TO GLOBALIZECASE STUDY OF INDIABYCHAUDHRY SHAHID MEHMOOD GUILDHALL COLLEGE Q.1 Why do companies like Pepsi to globalize? What are the various ways in whichforeign companies can enter a foreign market? What hurdles and problems didPepsi face when it tried to enter India during the 1980?Answer. Globalization is a term that refers to the acceleration and intensificationof mechanisms‚ processes‚ and activities that are allegedly promoting globalinterdependence.Pepsi like other big
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Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company‚ was not convinced that selling the product in bottles was the way to go. No one could have predicted how popular Coca-Cola and its main competitor‚ Pepsi-Cola‚ would become. The relationship between company and bottler has always been very important. Today‚ 54 billion beverages of all types are served every day.1 Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than
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STARBUCKS Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle‚ Washington. Starbucks is the largest coffeehouse company in the world‚with 17‚009 stores in 50 countries‚ including over 11‚000 in the United States‚ over 1‚000 in Canada‚ over 700 in the United Kingdom‚ and over 150 in Turkey. Starbucks sells drip brewed coffee‚ espresso-based hot drinks‚ other hot and cold drinks‚ coffee beans‚ salads‚ hot and cold sandwiches and panini‚ pastries‚ snacks‚ and items
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola‚ created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy
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