PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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The Coca-Cola Company established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with equally effective marketing campaigns which led to it becoming the biggest beverage company in the world. Due to these accomplishments‚ many of Coca-Cola’s controversial labor and business practices have been overlooked by many in the general public. However‚ more people are becoming aware of these disputes due
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would seem that Wal-Mart encourages "made in the USA" but it really encourages products made outside the USA. As a result‚ Wal-Mart has forced many manufacturers out of business. As a matter of fact‚ this big giant is facing a significant amount of controversy for unethical business practices. In fact‚ some of these unethical business practices include the following. Labor Union Opposition: Wal-Mart is a non union organization that feels it does not need third party intervention. So‚ instead of unions
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January 14‚ 2013 Ethical Behavior in Business In the business world employers and business owners should know that there is no room to be dishonest‚ or greedy dealing with a business. In reality people need to be held responsible and accountable for making sure that they are holding up and following ethical business practices. There is no reason that any business owner or manager should not follow the golden rule at work just like they would at home‚ treat people the way you want
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Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Ethical Behavior in Business Ethical Behavior in Business Ethical behavior refers to behaviors that are appropriate. Ethical behaviors are based on morals. An ethical behavior is considered the right way to behave. It involves selecting the right from wrong. People have to conform to the standards set by the organization by choosing what is right and what is wrong. Business ethics is a kind of applied ethics or professional ethics that is aimed at examining the ethical
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Term Paper Business Buyer Behavior Submitted to: Prof. Christian Bach Student Name: Student ID: Email: Section: Table of Contents Abstract The paper seeks to address the customers make purchases in order to satisfy needs. The wealth of products and services produced in a country make our economy strong. All the behavior of human beings during the purchase may be termed as buyer behavior. Purpose To understand the major factors that influence business buyer behaviors
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Checkpoint 1 Impacts of Unethical Behavior The company that I researched for unethical practices is Tyco International; the nature of the controversy was the fraud and scandals that Tyco international has gone through. In 1999 the SEC began to analyze Tyco’s accounting practices do to the company was standing in 28 million dollars in debt. They were able to pinpoint many areas that were not adding up with the amounts money was being taken and there was really no good explanation. They found out
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment to sustainable growth by
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