1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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Future large scale commercial activities in space will require raw materials obtained from in-space sources rather than from Earth‚ to overcome the high cost of Earth launch. This paper reviews the prospectiveness of non-terrestrial resources and notes the competitiveness of Near-Earth-Asteroids c.f. the Moon and Phobos or Deimos in terms of accessibility and likely resources. Astronomical work over the last fifteen years has increased the number of known Near Earth Asteroids (NEAs) from about 30
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Exploring the acid content of Pepsi products Lab performed: February 27‚ 2012‚ March 12‚ 2012‚ and March 19‚ 2012 Purpose: The purpose of this experiment was to discover the unknown concentration of acid in six different Pepsi products; Pepsi‚ Diet Pepsi‚ Dr. Pepper‚ Diet Dr. Pepper‚ Pepsi Wild Cherry‚ and Pepsi Max. Titrations find the point at which equal moles of a known concentration react with equal moles of an unknown concentration giving the equivalence point. Also‚ the
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Sean La Torre The movie Office Space shows a explicit meaning since it is a movie about a guy who can’t stand his work‚ and has nothing pushing or giving the initiative to even do his work. He then convinces two of his fellow workers who also don’t enjoy their work‚ to scam their company for money using a computer virus. They ended up making an error and causing them to take more money than planned‚ which was very noticeable. Then once realized what happened and decides to go confess. Than later
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Transformation is a catalyst toward creating a new self-identity. It is the process that when an individual faces an experience that is so powerful it creates change in one’s life. Polleck’s article “Creating Transformational Spaces: High School Book Clubs with Adolescent Females” highlights the importance of transformation acquired through collective reading. The young girls in this article‚ like most individuals‚ connect their personal lives to the characters within the text they read‚ in order
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Stars I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the marketfor growth. Latest figures reveal that the growth rate for iPods is currently 28% and for thoseof iPhone’s its 48%.Apple enjoys 60% more market share in iPod than its closest rivalScandisk in the market. In iPhone’s‚ Apple is not the market leader but has 28% market sharewhere manufacturer of Blackberry RIM has 41%
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Cultural dimensions in Media PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market
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intervention. This my friend is the reason why humanity survives‚ thrives‚ and dominates. With a lavish lucrative machine provided‚ the only downside is when they take over. 2001: Space Odyssey will forever be missed. I once saw a man. His name was Timothy James Vamanos. His name will always perpetually be with us till the end of space and time. Our class likes to adress to him as Don “Tim” Corleone Vamanos. So one morning Tim wakes on his bed‚ on his bed right next to his box of bleach. Clorox was his favorite
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Coca-Cola 1. Promotion: Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go‚ created santa clause so people would drink their product during summer‚ they also put a lot of money into having their commercials playing during big events such as the super bowl from 2009 to 2013‚ coke has spent 62.3 million dollars on adds during the super
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1.1 Introduction Market is a particular products and services to be exchanged between a significant group of buyer and sellers for a price for market benefit. There are mainly two types of market. 1. Perfect or Pure Competition Market 2. Imperfect Competition Market a) Monopoly Market b) Oligopoly Market c) Monopolistic market d) Duopoly market e) Monopsony Market Among those markets we have chosen oligopoly market for our report. An oligopoly the domination of a market by a few firms
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