Bibliography: Human Resource Management - P.Subba Rao Strategic Management‚ concepts and case - Tata McGraw-Hill Strategic Management: Strategic formulation and implementation - John A.PearceII Strategic Management Theory - Charles W.L.Hill and Gareth R.Jones Websites: www.pepsico.com www.google.com www.humanresource.com www.pepsiindia.com
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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Project Implementation‚ Control‚ and Termination Paper and Presentation MGT/437 Monday‚ July 2‚ 2012 Curt Haydt Project Implementation‚ Control‚ and Termination Paper and Presentation Project management is the “application of knowledge‚ skills and techniques to execute projects effectively and efficiently” (What is project management?). Using project management allows management to assign tasks to employees whereas they focus on the everyday operations. This paper will propose a parking
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C ASE 3 PEPSI ONE INTRODUCTION On June 30‚ 1998‚ PepsiCo shocked the beverage industry with its introduction of a revolutionary new sugarfree cola with no aftertaste. Within one hour of FDA approval of acesulfame potassium (ace K)‚ the main sweetening ingredient‚ the launch of Pepsi One was announced. Samples of the new drink were in the hands of reporters and bottlers within hours. How was PepsiCo able to formulate a new core brand so quickly? The answer is that Pepsi is no longer an American
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Program evaluation may be defined as the systematic collection of information about the characteristics‚ activities‚ and outcomes of programs for the purpose of making judgements about program effectiveness‚ improving program effectiveness‚ and/or informing decisions about future program development (Centers for Disease Control and Prevention‚ 1999). As this definition suggests‚ the evaluation of a program can emphasize its characteristics‚ its activities‚ its outcomes‚ or some combination of these
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Pepsi wanted to enter India… As the major market for PepsiCo‚ the US‚ was reaching saturation levels India’s vast population offered a huge untapped customer base Urbanization had familiarized indians with leading global brands Question 1 Why do companies like Pepsi need to globalize? What are various ways in which foreign companies can enter a foreign market? What hurdles and problems did India face when it tried to enter India in 1980s? Need for globalization Wider and newer
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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ICA Working Paper 2/2008 Making Strategy Work: A Literature Review on the Factors influencing Strategy Implementation Yang Li1‚ Sun Guohui1‚ Martin J. Eppler2 1 2 Business School‚ Central University of Finance and Economics‚ Beijing‚ China Institute of Corporate Communication‚ University of Lugano (USI)‚ Lugano‚ Switzerland Yang li: Email: yangbaihe07@hotmail.com Tel: +86-010-62289680 Address: Business School‚ Central University of Finance and Economics‚ No.39 Xueyuan Nanlu‚ Haidian
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story) Authors: ZMUDA‚ NATALIE Source: Advertising Age‚ 4/4/2011‚ Vol. 82 Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of
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Comparing cost control strategies By Michael Peterson January 12‚ 2011 When it comes to controlling costs‚ employers generally do what they can to implement plans. One way to help control costs can be by limiting the services or products offered to employees. Riders are available for employees who would like to have options and other choices. Riders can be used for alternative choices for dental coverage‚ vision coverage‚ or other healthcare needs. When employers offer plans and certain coverage
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