REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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of Philippines biggest problem in this day and age. Traffic rules and regulations are very important to enable the safety and convenience of individual and to prevent damages and casualties among individuals. Road users usually experienced poor implementation of traffic rules and regulations by traffic enforcers who maybe lack of knowledge about traffic management. The hard work of city officials and public agencies concerned with traffic management provides the abrupt answer to motorists who suffer
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Coke Vs. Pepsi Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co‚ which one would you choose? Why? Both Firms EVAs are increasing from 2001 to 2003 _EVAs of Coca Cola is significantly higher than those of PepsiCo._ _EVAs insures that management perspective and objective is to maximize shareholders wealth‚ as such we would choose Coca Cola. The reason is because EVA is a measure of added value‚ and since Coca Colas EVA is
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the first place. One way attain an effective and efficient website can be achieved is through continuous evaluation. The process of evaluating a website in general is that which is both subjective an objective. I‚e it involve personal opinions‚ interpretations‚ points of view‚ and judgment and objectivity is shown fact-based‚ measurable and observable.???? The Methodology of evaluation In evaluating the websites for this report‚ 6 criteria were used‚ all which answers questions that gives
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Compete in India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit
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Starbucks Strategic Choice and Evaluation Starbucks wants to have one of their coffee stores in every neighborhood worldwide – a lofty vision that is not realistically attainable‚ but speaks to the company’s desire for concentrated growth. Facing the challenge of how it should leverage its core competencies against various growth opportunities‚ Starbucks must convince shareholders that it can continue its phenomenal growth record by leveraging its strengths and opportunities‚ while minimizing weaknesses
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Policy Financial policy is a matter of managerial choice. "Corporate financial policy" is a set of broad guidelines or a preferred style to guide the raising of capital and distribution of value. Policies should be set to support the mission and strategy of the firm. Policies are products of managerial choice rather than dictates of an economic model. Policies change over time. The Elements of Financial Policy 1. Mix of classes of capital : mix may be analyzed through capitalizations ratios‚ debt-service
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Implementation of New Technology As time goes by we get older as we get older we keep up with current events and get wiser‚ not only does our body physically change but so does our way of thinking. This is the same mentality that we need in our businesses. In order to stay current with events and remain competitive‚ we must keep up with the times. As we become more technologically advance‚ the way we use to run business‚ may not be the most productive and efficient way to do so anymore. Our operation
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Development Finance Monitoring and Evaluation Lecture-I Dec 2‚ 2013 Learning objectives 1 What is development? 2 Emergence of development economics 3 Development planning in India 4 Evaluating development programmes 5 What is impact evaluation? 6 Types of evaluation 7 Evidence-based policy making 8 Evaluation questions; hypotheses and performance indicators Development Finance (IFMR) Monitoring and Evaluation Dec 2‚2013 2 / 11 What
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Alpen-Adria-Universität Klagenfurt Marketing Plan for AA Bike Klagenfurt International Expansion Plan November 28‚ 2014 Executive Summary Bike rental services in Europe have high demand and popularity. Due to the high amount of travellers across Europe‚ bike rentals have become one of the most environmentally friendly businesses that attract many tourists and locals who do not have access to vehicles‚ or who simply enjoy nature‚ outdoor activities‚ and are conscious
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