PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004 Project report
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PepsiCo - World Leader In Convenient Foods & Beverages Industry • Revenues – About $43 billion and over 198‚000 Employees across the globe • PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay • PepsiCo brands are available in more than 200 countries and territories across the globe • PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales A broad spectrum of beverages worldwide bringing fun and refreshment to
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Speech title: The Taste of Cannibalism Specific purpose: To inform my audience about the historical reasoning behind cannibalism and the reasons why it might still occur present day. Central Ideal/Thesis statement: People do strange things as a result of their beliefs and they do even stranger things to stay alive in desperate situations. Introduction: One of the most horrific words in the English language is of course cannibalism. It ’s earned this recognition in large
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"The ultimate measure of a man is not where he stands in moments of comfort and convenience‚but where he stands at times of challenge and controversy."This quote by Martin Luther King Jr. is a great description of what Beowulf is;his determination and willingness to fight makes him a hero.In the world there is and will always be two different kinds of people good and evil.In the story of Beowulf all evil are descendants of Cain;evilness might be very strong but in the world of good their stands a
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Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense‚ Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense
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A taste for Italy ERIC LOMANDO has done it again. The talented‚ young chef-restaurateur‚ has added a rustic Italian spot‚ ‘Italiano’ in the heart of Benoni to his collection of many other kinds or restaurants. The restaurant serves all types of Italian foods‚ they’ve got a policy called you name it‚ “we serve it” which is great because not everyone likes hunting through a menu searching for what they want‚ or worse‚ the menu doesn’t contain what you would like. The new restaurant‚ which opened
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world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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The Taste of Watermelon The boy was gone home........... I was shocked! At this moment I began to think when I was sixteen and under. It was a great age‚ my father was very ristrict with all of us five‚ he also used to stay guarding his fiel[1]ds with a gun under his arm. He wasn’t very famous of being affective or demonstrating his feelings. People from the village didn’t like him much. I think he demonstrated his feelings and affections for us in another way ‚ by protecting his
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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