BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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.9 Current Article 1……………………………………………11 Current Article 2………………………………………........13 Final Recommendation……………………………………..15 Works Cited………………………………………………….16 Executive Summary PepsiCo Inc. was a merger between Frito-Lay and Pepsi-Cola which expanded the Corporation output from only beverages to include a variety of popular snack choices. Tostitos corn chips‚ Fritos‚ Doritos‚ Ruffles potato chips‚ and Cheetos cheese-flavored snacks are all globally recognized. In 2001 PepsiCo
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Budget Definition and its Purpose: Budget a detailed plan‚ expressed in quantitative terms‚ that specifies how resources will be acquired and used during a specified period of time. A budget is a description of a financial plan. It is a list of estimates of revenues to and expenditures by an agent for a stated period of time. Normally a budget describes a period in the future not the past Purposes of budgeting systems: Planning Facilitating Communication and Coordination Allocating Resources
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SPARTECH Corporation 2009 2010 Industry Average Current Ratio 1.6 times 1.5 times 2.26 Quick Ratio 0.88 times 0.85 times 0.87 Average collection period 51 days 48 days 13 days Days inventory held 28 days 31 days 134 days Days payable outstanding 47 days 52 days 37 days Cash Conversion Cycle
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A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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DEDICATED TO MAKING A DIFFERENCE DRIVING SUCCESS Marketing and sustainable development What is sustainable development? The term sustainable development means different things to different people. But‚ in essence‚ it is concerned with meeting the needs of people today without compromising the ability of future generations to meet their own needs. Sustainable development therefore involves: A broad view of social‚ environmental and economic outcomes; A long-term perspective‚ concerned
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Assignment: Financial Analysis Korina Mitchell XACC280/Financial Accounting Concepts and Principles July 10‚ 2010 Tonya Brewer The Coca-Cola company has been in business since its inventor began selling it in drug stores in 1886 (The Coca-Cola Company‚ 2009). Pepsi-Cola was invented a short time later in 1898‚ but at the time it was called “Brad’s drink.” It was later renamed Pepsi-Cola in 1902 (Butler‚ 2006). Since those early days when the sodas were invented‚ Coca-Cola and Pepsi have been
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Financial Indicators Decision Making Simulation Form Date: April 9 2013 Team: “A” Team Members: What cost cutting options were chosen? Explain why those were chosen. Reducing the utilization of agency staff - It decreases the amount of premiums the hospital pay to the staffing agencies and the management fees. The cost for contract staff is nearly twice to those employees hired by the hospital directly. Changing the skill mix - It allows the nurses to delegate
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a. Industry Analysis …………………. 6 b. Company Background ………………… 7 c. Snack Food ………………… 7 d. Beverages ………………… 8 e. Company History – PepsiCo ………………… 9 f. PepsiCo Financial Analysis ………………… 10 3. Terms of the acquisition a. How large was the premium paid to the target ….. 12 b. PepsiCo’s Acquisition of Quaker Oats ………… 12 c. Quaker boosts Pepsi’s results ………… 13 4. Merger transaction analysis ………………… 14
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