"Pepsi vs coke perceptual map project" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 46 of 50 - About 500 Essays
  • Satisfactory Essays

    Coca-cola and Pepsi

    • 401 Words
    • 2 Pages

    COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with

    Premium Coca-Cola Brand management Logo

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Supply Map Chain

    • 860 Words
    • 3 Pages

    Map the Supply Chain Caroline Evans MKT/421 September 18‚ 2014 Dr. Michael McKinley Abstract The supply map and the supply chain management consist of manufacturers‚ distributors and retailers. The marketing mix determines the product mix and the product mix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help the designer

    Premium Retailing Haute couture Marketing

    • 860 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Pepsi Syringe Scare

    • 1451 Words
    • 4 Pages

    Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993‚ PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola nuts were combined in a unique recipe. Pepsi is a brand name that is actually

    Premium Pepsi Cola Pepsi Challenge

    • 1451 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Land Use Map

    • 1534 Words
    • 7 Pages

    Hence it’s not optimum utilizing land. 4. Building constructed cost was high 3. Purpose of the Study/Objectives The ultimate goal of this research is to prepare the Land Use Map and zonal map to answer the above problem and prepare zonal map on following area. 1. Soil 2. Defense 3. Cottages 4. Sports 5. Entertainment 6. Farming & Agriculture 7. Birds watching 4. Statement of Research Hypothesis

    Premium Land use planning Land management Land use

    • 1534 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Pepsi Co

    • 375 Words
    • 2 Pages

    PepsiCo - Procedures Ensuring Ethical Behaviour PepsiCo is committed to ensure the corporate standards accountability for the company actions. This is evident by the many corporate governance standards in place. The processes and policies that are in place include the Amended and Restated Articles of Incorporation‚ By-Laws‚ Compensation Committee Charter‚ Corporate Governance Guidelines‚ Disclosure Committee Charter and the Policy for Audit‚ Audit-Related and Non-Audit Services. The

    Premium Corporate governance Corporation Board of directors

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Share a Coke (Imc Tools)

    • 522 Words
    • 3 Pages

    Marketing Communication (IMC) is a strategy to brand communications where different channels work together to create perfect experience for customers and are presented in a similar manner that will reinforce a brand’s core message‚ which in this case‚ Coke. IMC Tool Used : Guerilla Marketing (Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses) Bill Board Advertising Bill Board Advertising Social Media (Facebook‚ Twitter‚ Youtube) Social Media

    Premium Advertising Marketing Public relations

    • 522 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Pepsi Celebrity Branding

    • 446 Words
    • 2 Pages

    Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity

    Premium Nikita Khrushchev Soviet Union Joseph Stalin

    • 446 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Company Background: Company Name: Cadbury Schweppes Public Limited Company Publicly Traded‚ Ticker Symbol: NYSE:CSG Current Price: $46.10 Headquarters: Cadbury Schweppes PLC 25 Berkeley Square London W1J 6HB Phone: 44 20 74091313 Fax: 44 20 74091313 Website: www.cadburyschweppes.com Mission Statement: Our Core Purpose is: Working together to create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business

    Premium Management Strategic management Organization

    • 3128 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Pepsi Commercial Essay

    • 514 Words
    • 3 Pages

    Pepsi Commercial Pepsi is one of the well-known soft drink brands in the world. As we can see‚ the main color theme in the commercial is red which is also known as the main brand color of Pepsi and moreover‚ it is an eye catchy color as well. This commercial is very effective because they have chosen a famous and well-known person – Michael Jackson so many audiences will be impressed by this‚ especially his fans. There is a little boy who dressed in Michael Jackson’s style‚ makes up with Michael’s

    Premium Coca-Cola Pepsi Marketing

    • 514 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Pepsi Blue Case Study

    • 1512 Words
    • 7 Pages

    PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal

    Premium Marketing Brand Advertising

    • 1512 Words
    • 7 Pages
    Powerful Essays
Page 1 42 43 44 45 46 47 48 49 50