I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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Approch. Kraft‚ 9 July 20010. Web. 1 Dec. 2011. <http://www.kraftfoodsbetterworld.com/betterworldHome.html#approach> (n.d.). In Kraft Foods. Retrieved November 29‚ 2011‚ from <http://www.kraftfoodscompany.com/welcome.aspx>. (n.d.). In Kraft Jet-Puffed. Retrieved November 21‚ 2011‚ from <http://www.kraftbrands.com/jetpuffed>. Kraft. Kraft Foods. Kraft ‚ n.d. Web. 5 Dec. 2011. <www.Kraftbrands.com>. Luick‚ J National S ’mores Day. (n.d.). In Holiday Insights. Retrieved December
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2. Experiment 2.1. Cold Plasma Jet System This research used a cold atmospheric pressure plasma jet system with an inclined style of treatment (gradient = 45o) as shown in Figure 1. This system was developed based on Teschke et al.32 Medical-grade argon gas (99.999% purity) produced by the Samator Company (Indonesia) was used as a carrier gas. Two aluminium foil ring electrodes were used around the quartz tube for this system. It had a quartz tube with a 1.5 mm inner diameter and a 2.7 mm outer
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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1. Why is the soft drink industry (i.e.‚ the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In Michael Porter’s five forces‚ the threat of rivalry pushes both companies to “out compete” with each other and drive up the fixed cost to enter the market
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TAX TREATMENT OF PRIVATE JET EXPENSES Facts: Alex Jones owns a small software company‚ Find Donuts‚ Inc in Michigan. A patent on a smartphone application named Find Donuts which is designed to locate donuts shops‚ is the only asset of Find Donuts‚ Inc. With the intention of promoting the sales of the Find Donuts smartphone app and increasing company revenue‚ Alex Jones attended a computer conference in June 2010‚ in San Francisco. Alex also owns a Christmas tree farm in Oregon. Primary purpose
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A1. Custom Snowboards is a company that uses financials to their benefit‚ they would naturally prepare a yearly budget and most likely a five-year budget with expected sales and costs‚ as well as the direction of the company and a growth plan. Custom Snowboards should clean up their financials before pursuing an expansion. A clean-up should begin well in advance to requesting funding for growth or expansion. One way to make the financials look better might be to care less inventory on-hand by
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The New York Jets have a rookie middle linebacker turning heads and getting everyone’s attention. Before you rush off to the comment section to give your opinion on Darron Lee’s late signing‚ allow me to have your attention for a few more sentences. Since the first day of camp‚ Jordan Jenkins has had the Gang Green coaching staff talking enough that he has already been written in as the week one starter at outside linebacker. While Lee is behind both Erin Henderson and David Harris at this point
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reason to over pay for Aquabot Jet Pool Cleaner when there are a lot of of them for sale on eBay. Additionally‚ eBay is probably the biggest and most respected internet shopping sites in the entire world. This site is sanctioned by eBay to help you get the Aquabot Jet Pool Cleaner you are shopping for and show them to you. Unless you see the item you are interested in below use the search function on your right to enter the kind as well as the style of the Aquabot Jet Pool Cleaner you want. So now
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