A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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London-UK 15th May 2014 CONTENTS 1. NESTLE HISTORICAL 5 2. PEPSICO HISTORICAL 5 3. FINANCIAL INFORMATION 6 4. FINANCIAL RATIOS 9 4.1 Profitability 9 4.2 Liquidity 12 4.3 Efficiency 13 4.4 Gearing Ratios 15 4.5 Investment 17 CONCLUSION AND RECOMMENDATIONS 20 POST REPORT REFLECTION 22 REFERENCES 23 APPENDIX 24 01. NESTLE 24 02. PEPSICO 29 TABLE OF FIGURES Figure 1 - Financial Highlights PepsiCo 2013 9 Figure 2 - Nestlé’s Share Price and Volume Graph - 2009 to 2013
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Force Field Analysis: Driving Forces Field Analysis: Driving Forces KURT LEWIN’S CHANGE THEORY By: Mandeep Chahal & Arvinder Khaira Mandeep Chahal Arvinder Khaira DRIVING FORCE Driving Forces are forces that push in a direction that causes change to occur. They cause a shift in the equilibrium towards change change. i.e. A married couple who has to get ready for a party‚ the husband is on the couch watching the football game. The wife encourages her Th husband to get ready because
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Competitive Forces (Porter’s 5 Forces) Analysis of the competitive environment can be done utilising Michael Porter’s 5-forces model of UPS and FedEx. Porter’s theoretical framework allows us to determine the overall profitability and sustainability within the industry (Laudon & Laudon 2006‚ pg.99; Hubbard 2004‚ pg.211). We reckon that in this case‚ the competitive forces for both UPS and FedEx are very similar because they are both in the same industry. Power of substitutes: Communications
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competitors are eyeing a piece of the pie. An analysis of Keurig’s current position‚ based on Michael E. Porters 5-Forces‚ highlights a number of key areas of opportunity and risk for the company. Handled correctly‚ the Keurig product line should continue its growth‚ however‚ a number of significant pitfalls threaten its dominance. Keywords: Green Mountain Coffee Roasters‚ Keurig 5-Force Analysis of the Keurig Single Brew Coffee System Rivalry Consumers considering single-cup brew coffee units
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threats. In the illustration of the Strategic Management Model‚ it shows how the external audit fits into the Strategic Management Process. Key External Forces External forces can be divided into five broad categories: * Economic forces; * Social‚ cultural‚ demographic‚ and environmental forces; * Political‚ governmental‚ and legal forces; * Technological forces; and * Competitive forces. Relationships among these forces and an organization are depicted in illustration below
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Topics 1----- Five forces: industrial analysis How is it that even in the best-performing industries only some firms do well? What factors might explain differences in firm performance within the same industry? 5. (12-13) (a) What are the determinants of firm performance (b) Use a real life example to illustrate how five forces analysis may be used in practice (c) Five forces are used to make decisions as whether to entry an industry or not. 1. five-forces analysis is a tool to analyze level
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Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding of the role of the sales force in the achievement of a firm’s business objectives‚ and to enhance your decision-making skills in the development and management of sales programs. The course is divided into four sections; 1. Customer Interface Strategies and Selling Effectiveness
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Porter’s five forces model has been recognized as one of the most useful strategic management tools which can be used to analysis organization external environment‚ so as to help organization build up competitive advantages. However‚ with the development of the world‚ the five forces model has been challenged that it cannot be continued use to adapt today’s dynamic environment. This essay aims to challenge Porter’s five forces model and to identify the problems which hide behind in this model. Meanwhile
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A ball is thrown upward at time t=0 from the ground with an initial velocity of 18 m/s (~ 40 mph). Assume that g = 10 m/s2. Time to reach apex 18/10 = 1.8 Time x 2 = 3.6 Great height reached by ball – (Velocity)(time)+(-5)(time^2) 18x1.8+(-5)(1.8^2)=16.2 A model rocket accelerates upward from the ground with a constant acceleration‚ reaching a height of 63 m in 8 s. * Speed at height 63 - 2x63/8 = answer What is the acceleration= answer/8 * If you were to drop a rock from a tall building
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