University 1 Author Note Emily M. Kamischke‚ Masters of Interactive Media‚ Elon University Correspondence concerning this article should be addressed to Emily Kamischke‚ ekamischke@elon.edu CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions
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Pepsico operates in Pakistan through seven franchisees‚ none of which are publicly listed. The company declined to disclose revenue numbers‚ though it did claim that it is the largest food and Beverages Company in the country and has maintained that leading position since 1982. The largest listed food company in Pakistan is Nestle‚ which had revenues of more than Rs65 billion in 2011. Pepsi’s retail sales are assumed to be higher than that number. Despite‚ the franchise model‚ the company has invested
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ABSTRACT: This should give a brief idea of what the project is about. An example of the abstract is shown below: This School Based Assessment will investigate the factors contributing to the success of ABC Company. The findings of this investigation will be presented under three profile headings: Profile 1: Organisational Principles Profile 2: Production and Marketing Profile 3: Finance and Introduction to Economics ACKNOWLEDGEMENTS: This should be presented on the back of the abstract page
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Abstract The Coca-Cola Company is an exceptional brand because they have built loyal customer relationships through the added value of their various community efforts‚ successful execution of the marketing concept‚ and established an effective marketing mix. The company’s competitor’s‚ PepsiCo and Dr Pepper Snapple Group‚ lack the commitment to improve their carbonated soft drink market share rating by meeting their customer wants and needs. Favorite Brand Paper – The Coca Cola Company The Coca-Cola
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Aulora Ellis HFST 1500-400 Abstract Abstract #1 By: Yie-Chu Foo; Cai-Lian Tam; Teck-Heang Lee. International Journal of Collaborative Research on Internal Medicine & Public Health (IJCRIMPH). Mar2012‚ Vol. 4 Issue 3‚ p190-201. 12p. Drugs have been around for ages and it comes in many different forms throughout its existence. With changes in the forms of drugs‚ technology and other environmental factors over time‚ underlying the mechanisms causing drug abuse could have evolved too. Therefore
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http://www.casetutors.com/22115/Coke-versus-Pepsi-2001-V-4-1.html Coke versus Pepsi 2001 V 4 1 Case ID - UVAF1340 Solution ID - 22115 1836 Words Abstract This case analysis takes into consideration the post 2001 period in which PepsiCo acquired Quaker Oats Company. The case analyzes the rivalry and competitive relationship between PepsiCo and Coca Cola. The case puts forward the concepts of EVA WACC and CAPM. The main goal of the case is to analyze the health of both companies in relation
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INNOVATION‚ DIVERSITY AND ETHICS The Impact on the Four Functions of Management Tisha Smith University of Phoenix Abstract This paper will examine the impact of Globalization‚ Technology‚ Innovation‚ Diversity and Ethics on the four basic functions of management‚ planning‚ organizing‚ leading and controlling. The intent is to show how PepsiCo uses these factors in the management of their company. Globalization "The Era of Globalization" is fast becoming the preferred term
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Management of PepsiCo ------------------------------------------------- Case Details: | Case Code | : | OPER102 | Case Length | : | 14 pages | Period | : | 2005-2011 | Organization | : | PepsiCo. | Pub Date | : | 2012 | Teaching Note | : | Not Available | Countries | : | US; Global | Industry | : | Food and Beverages | ------------------------------------------------- Abstract: In 2010‚ PepsiCo Beverage Company (PBC)‚ an operating unit of PepsiCo Inc. (PepsiCo)‚ the second
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ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great
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More information from http://www.researchandmarkets.com/reports/481556/ PepsiCo‚ Inc. - SWOT Analysis Description: The PepsiCo‚ Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. PepsiCo‚ Inc. - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. PepsiCo (or ‘the company’) is one of the largest food and beverages companies in the
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