I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service‚ the target market‚ and the competition. Pricing your product is an important step
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Character Education at Schools in Indonesia* Abstract One of the main arguments of curriculum renewal in Indonesia‚ focusing more on character building and integrated learning‚ is the escalating demand of curriculum adaptation to social phenomenon happening in the society‚ in this case juvenile delinquency (Kemendiknas‚ 2013). Curriculum 2006‚ known as KTSP‚ was regarded‚ besides outdated and overloaded‚ unable to negotiate such a social complexity. There has also been a debate in the society
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Name and Address of Advertising Agency: J. Walter Thompson (JWT) Enkay Centre‚ Block A‚ Commercial Complex‚ Udyog Vihar‚ Phase V‚ Gurgaon 122016 ❖ Contact Person: 1.Mr Navneet Monga (Asstt. Brand Manager) Frito Lay Division‚ PepsiCo India Contact# +91 124 4153235 ‚ 09953007477 2.Mr. Jitendra Dabbas (VP - Strategic Planning Director) Contact # +91 0124 5198200 ❖ Specific Ad. Campaign being Studied: Chala Change ka chakkar FritoLay gave three thrilled fans
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soft drink variants. In current scenario‚ Pepsi faces stiff competiton from Coke and Thums Up which cater to the black carbonated soft drink segment. Pepsi has been an individual brand of PepsiCo while Thums Up was re-launched by Coca-Cola to compete against Pepsi. The individual branding style had enabled PepsiCo and Coca-Cola to be the market leaders in the carbonated soft drink industry. Brand extensions are facilitated with individual brands thereby giving the brands an opportunity to garner a
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PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents Introduction to Cola Companies4 Company Profile – PepsiCo Inc.4 Company Profile – Coca Cola Company4 Introduction to Cola Wars5 Early battles leading to new Coke5 Introducing a new flavor6 Battle shifts to International Markets6 Pepsi troubles in Brazil6 Intrigue in Venezuela7 Pepsi’s problems elsewhere
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Environmental 7 Corporate Governance 9 Conclusion 12 Recommendations 12 References List 12 Introduction Pepsi Company (PepsiCo) is a multi-national company with businesses in manufacturing‚ marketing and selling various carbonated and non-carbonated beverages‚ as well as salty‚ sweet and grain-based snacks‚ and other foods. Besides the worldwide Pepsi-Cola brand‚ PepsiCo owns many other famous brands such as Quaker Oats‚ Gatorade‚ Frito-Lay‚ SoBe‚ Naked‚ and Tropicana. (Wikipedia‚ 2008-a)
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Ethics and Compliance in Pepsi-Cola PepsiCo has a deep commitment to bring forth sustainability in growth by the empowering of its people (PepsiCo Inc.‚ 2011). PepsiCo employees embrace a culture that promotes responsibility and provides the building blocks to trust (PepsiCo Inc.‚ 2011). The company prides itself on being both environmentally responsible and socially conscious this pride is garnered by six guiding principles (PepsiCo Inc.‚ 2011). PepsiCo set forth principles that encompass total
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INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR C.E. SHUKLA SALES BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA LIMITED‚ LUCKNOW‚ [pic] BLS INSTITUTE OF MANAGEMENT Opposite Mohan Meakin Factory‚ Mohan Nagar‚ Ghaziabad. PREFACE The PGDM programme
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PepsiCo: Internal and External Factors Internal and external factors such as technology‚ globalization‚ innovation‚ diversity and ethics can immensely affect and impact the four functions of management. Various functions such as organizing‚ leading‚ planning and controlling can be emerged and influenced by several different internal and external factors. This helps organizations reassure that they are prepared‚ planning and meeting the business needs. Also‚ organizations that continuously understand
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