with Purpose We are delighted to offer the world’s largest portfolio of billion-dollar food and beverage brands that compete globally and leverage our scale and distribution power. PepsiCo has 18 brands in our portfolio that generate $1 billion or more in annual retail sales. Indra K. Nooyi Chairman and CEO of PepsiCo 2 Responsible Sourcing Guidelines Financial achievement can and must go hand-in-hand with sustainability. Our company is committed to a longterm‚ sustainable growth strategy called
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Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however‚ it has made mistakes. Though success has not always come easy or cheap‚ Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world‚ the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be carefully considered to ensure not only acceptance by the target
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PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola‚ created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy
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“I know what it’s like to be an outsider. I’ve experienced it firsthand‚” Indra Krishnamurthy Nooyi said in an interview with the Wall Street Journal.[1] Nooyi is the current Chairman and Chief Executive Officer of PepsiCo‚ which is one of the global leaders in the consumer food and beverage industry. Born on October 28‚ 1955‚ in Chennai (formerly named Madras)‚ south of India‚ Nooyi is the middle child of Krishnamurthy‚ an accountant and Shantha‚ a homemaker. Her older
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Indra Krishnamurthy Nooyi‚ who is a woman comes from India‚ she is a manager and leader of PepsiCo Incorporated. At her age of 50‚ she became the CEO. Leader is a role of a team or organization‚ the ideas he/she thinks about and the strategy he/she decides will play an important role in a group. In addition‚ being a successful leader generally needs to have more high requirements‚ such as the managerial knowledge‚ communicational skill‚ creative ability and especially his/her leadership style. There
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html#ixzz2AgNC7fxn http://www.marketingteacher.com/swot/pepsi-swot.html# http://www.jasonestevens.com/wp-content/uploads/2012/01/PepsiCo-International_Marketing_Report. pdf http://stepheny.hubpages.com/hub/pepsi-swot-analysis-with-other-soft-drinks http://mba-posts.blogspot.com/2012/06/swot-analysis-of-pepsi-company.html http://jdbrady.wordpress.com/2010/07/23/my-pepsico-swot-analysis/ http://finance.yahoo.com/q/co?s=PEP+Competitors http://coca-cola-remodel.tripod.com/id21.html http://www.studymode
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Risk Management Plan Proposal FIN/415 Background of organization Pepsi Co is a global food and beverage leader with net revenues of more than $65 billion (Pepsico.com‚ 2012). Pepsi Co began its life in the summer of 1893. In 1893 Caleb Bradham invented “Brad’s Drink” or Pepsi Cola as it is called today (Pepsistore.com‚ 2012). By 1898 Caleb Bradham bought a trade name of “Pep Cola” from a competitor who had gone out of business. On December 24‚ 1902 the Pepsi
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ADDITIONAL RESOURCE 13.21 Works Cited Executive Summary: PepsiCo‚ as the second leading brand in non-alcohol drink industry in US‚ its main long-term objective is to catch up with the industry leader Coca-Cola and finally exceeds Coca-Cola to become the industry leader itself. First‚ PepsiCo’s mission is aim to become the world’s premier consumer products company focused on convenient foods and beverages to its customer‚ so PepsiCo should put more money into its R&D division to study the
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STRATEGIC PLAN – PepsiCo‚ 2009 CONTENTS 1.0 INTRODUCTION PEPSICO. 2.0 STRATEGIC PLAN & FOCUS 3.0 CRITICAL PROBLEM SCENARIO 4.0 SALES GROWTH 5.0 COMPETITOR 6.0 ALTERNATIVE EVALUATION 7.0 STRATEGIC DECISION 8.0 CRITICAL PROBLEM & DECISION ANALYSIS 9.0 STRATEGIC ACTION PLANS TO ADDRESS THE PROBLEM 10.0 CONCLUSION 11.0 REFERENCES 1.0 INTRODUCTION: PEPSICO. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo‚ Inc. is founded by Donald
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S and U.K) and major bottling company‚ and then carry roll out the plan in key market Mirst. II. Situation Analysis Competition with Coca-‐cola. In 1995‚ PepsiCo accounted for 27% of the retail value of carbonated scout drink sales in U.S. while Coca-‐Cola accounted for 35%. The gap was greater in global market
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