ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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|OVERALL COST LEADERSHIP :CASE STUDY | | | |WAL-MART (Global) | |ABSTRACT:
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LP 6.2 Comparative Analysis Case‚ The Coca-Cola Company and PepsiCo‚ Inc.Instructions: Go to the book’s companion website and use the information found there to answer the following questions related to The Coca-Cola Company and PepsiCo‚ Inc. (a) What were the cash and cash equivalents reported by Coca-Cola and PepsiCo at the end of 2009? What does each company classify as cash equivalents? Answer: On April 9‚ 2009‚ Coca-Cola Company reported cash and cash equivalent to be $6‚816‚000‚000
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PROJECT PEPSICO - 2009 CASE STUDY ANALYSIS LECTURER: Dr. Cherine Soliman Presented by: Hatem Hassan Zakaria Dina Zaher Eman Bahaa Doaa Essam Rashed Arab Academy for science‚ Technology and Maritime Transport (AAST) 1 Executive Summary PepsiCo‚ Inc. is one of the world’s top consumer product companies with many of the world’s most important trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world‚ after Coca-Cola. To stay on the safe side‚ PepsiCo has introduced
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1. What three costs do pennies impose on society? a. The cost of metal used in pennies has gone up beyond the face value of the coin itself. So manufacturing pennies is not worth. It takes approximately 1.8 cent to create one penny coin. Eventually this cost will be suffered by the society. b. Pennies are not worth the time to count or store in the current economic market. c. Pennies result in dead weight transaction in the economy. 2. Are U.S. coins fiat money or commodity money? Other than
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ownership and control. It is a strategy used by business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by‚ or merged with‚ another firm which is in the same industry and in the same stage of production as the merged firm‚ e.g. a car manufacturer merging with another car manufacturer. In this case both the companies are
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IntroductionThe key question is whether PepsiCo should expand its restaurant business by pursuing the purchase of CARTS OF COLORADO‚ a $7 million manufacturer and merchandiser of mobile food carts and kiosks‚ and CALIFORNIA PIZZA KITCHEN‚ a $34 million restaurant chain in the casual dining segment. II. Analysis of the main problemPepsiCo has 3 main segments: soft drinks (35% of PepsiCo ’s sales and 39% of its operating profits in 1991)‚ snack foods (29% of PepsiCo ’s sales and 35% of its operating profits)
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GROUP VI Leader: Romy Paolo L. Lucion Members: Alaine Bautista Kimberly Jayan Edrick Bitantes Clarisse Lanugan Rose Vi Crisostomo Jennica Tahinay Case Study- Global Marketing Strategies Introduction On paper‚ global marketing is undoubtedly a great concept. The idea of leveraging a marketing strategy across multiple markets seems to be nothing but beneficial. It saves effort and resources‚ and ensures a high degree of consistency between all in-market branding and activities. However
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PepsiCo ’s Diversification Strategy in 2008 PepsiCo was the world ’s largest snack and beverage company‚ with 2007 net revenues of approximately $39.5 billion. The company ’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker Chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap ’n Crunch‚ Aquafina‚ Rice-A-Roni‚ Aunt Jemima pancake mix‚ and many other regularly consumed products. Company History
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Paulo Nazario‚ Onur Saka and Juliette Clark International Business Policies and Strategies‚ Winter Quarter 2011 11/29/11 CASE 11: PepsiCo’s Diversification Strategy in 2008 Page 1 1. BACKGROUND INFORMATION Time Country(s) Involved Key Individuals & frame MileStones Titles 1965- Headquarters in Indra Krishnamurthy 2008 Purchase‚ New York‚ Nooyi‚ Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall
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