Name and Address of Advertising Agency: J. Walter Thompson (JWT) Enkay Centre‚ Block A‚ Commercial Complex‚ Udyog Vihar‚ Phase V‚ Gurgaon 122016 ❖ Contact Person: 1.Mr Navneet Monga (Asstt. Brand Manager) Frito Lay Division‚ PepsiCo India Contact# +91 124 4153235 ‚ 09953007477 2.Mr. Jitendra Dabbas (VP - Strategic Planning Director) Contact # +91 0124 5198200 ❖ Specific Ad. Campaign being Studied: Chala Change ka chakkar FritoLay gave three thrilled fans
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Environmental 7 Corporate Governance 9 Conclusion 12 Recommendations 12 References List 12 Introduction Pepsi Company (PepsiCo) is a multi-national company with businesses in manufacturing‚ marketing and selling various carbonated and non-carbonated beverages‚ as well as salty‚ sweet and grain-based snacks‚ and other foods. Besides the worldwide Pepsi-Cola brand‚ PepsiCo owns many other famous brands such as Quaker Oats‚ Gatorade‚ Frito-Lay‚ SoBe‚ Naked‚ and Tropicana. (Wikipedia‚ 2008-a)
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Ethics and Compliance in Pepsi-Cola PepsiCo has a deep commitment to bring forth sustainability in growth by the empowering of its people (PepsiCo Inc.‚ 2011). PepsiCo employees embrace a culture that promotes responsibility and provides the building blocks to trust (PepsiCo Inc.‚ 2011). The company prides itself on being both environmentally responsible and socially conscious this pride is garnered by six guiding principles (PepsiCo Inc.‚ 2011). PepsiCo set forth principles that encompass total
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PepsiCo: Internal and External Factors Internal and external factors such as technology‚ globalization‚ innovation‚ diversity and ethics can immensely affect and impact the four functions of management. Various functions such as organizing‚ leading‚ planning and controlling can be emerged and influenced by several different internal and external factors. This helps organizations reassure that they are prepared‚ planning and meeting the business needs. Also‚ organizations that continuously understand
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About PepsiCo PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment
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conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of American consumers. The top competitors in both the U.S. and global market include Nestle Waters‚ Groupe Danone‚ Coca-Cola‚ and PepsiCo. The competition in the bottle water industry is intense. The driving forces of the bottle water industry are causing competitors to merge with one another‚ develop new product variations‚ and enhance production and distribution channels. PART
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Harsh Pratap Singh Experienced Branding Associate‚ Operations Executive‚ Summer Intern at Pepsi-co. Contact Me: E-mail: singhharsh55@yahoo.com Voice: +918527071333 Summary A bottom line focused strategy executive with exposure to Branding‚ Back-end Operations and Business Development‚ Customer Service‚ Visual Merchandising‚ Market Research & Distributor-sales Management. Specialties: Branding and Identity‚ Production Management‚Advertising‚ New business
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growth and worsening profit margins. If it were not for Coca-Cola’s decreasing WACC‚ its EVA would decrease more rapidly. If Coca-Cola used a WACC of 12%‚ about the average of the past seven years‚ its EVA would have been $445‚000‚000 in 2000. PepsiCo was able to more than double their EVA in
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History psiCo‚ Inco¢ po¢ £ t¡ dis a Fortune 500‚ American globalcorporation headquartered in Purchase‚ Harrison‚ New York‚ withinterests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formedin 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc.PepsiCo has since expanded from its namesake product Pepsi to abroader range of food and beverage brands‚ the largest of which includean acquisition of Tropicana in 1998
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SWOT Analysis PepsiCo Strengths • Branding - One of PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world‚ ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos
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