Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
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UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES Term Paper Based on “Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business.
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much. Snapple captured a significant loyal following by being an innovator in the ready-to-drink tea.The RTD tea segment of the beverage market was a quick developing area with promising returns ‚that’s why it attracted giants like coca cola and Pepsico‚ who entered the market through joint ventures with popular tea brands. Quaker Oats has known success in the past in the beverage market with the widely popular Gatorade drink and thought it could do the same with Snapple.So in order to repeat the
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about market share‚ PepsiCo and Coca-Cola have the lions share. They have dominated the industry over the past 40 years with Coca-Cola leading in the category in 2004 (C256). With little resistance from Cadbury Schweppes‚ the distant third largest company in the industry‚ the two companies’ main focus was to increase market demand by outdoing each other in promotions‚ advertisements‚ and corporate acquisitions. Rivalry and power struggle have defined the existence of PepsiCo and Coca-Cola‚ looking
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1-pepsico External Environment Consumers today are not as much joyous to cola products as they were before. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age‚ health concerns become more of a factor when choosing a beverage. To illustrate‚ some studies show that cola products or soft drink in general may cause kidney stones and other related diseases. In contrast to older consumers‚ younger consumers—particularly
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1. The Political environment in India has proven to be critical to company performance for both PepsiCo & Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite
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Many cultural differences may have caused Coke’s difficulties in India. A major difficulty could have been communication. People from India express themselves in a totally different manner than Americans. For this simple reason‚ misunderstanding could have arisen. Another cultural difficulty could have been that India has many political and legal issues internally‚ which makes India less wholesome than the United States. These issues could have led to interference with Coke’s operations in that country
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EXECUTIVE SUMMARY 3. INTRODUCTION 4. PROBLEM DEFINTION 5. REVIEW OF LITERATURE a. PEPSICO b. COCA-COLA c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi
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this field. Moreover‚ the agreement restrains the bottlers to carry other brand. For instance‚ Coke bottler could not carry Royal Crown Cola. Both brands have an enormous cash pool‚ therefore in terms of distributing their products‚ for instance‚ PepsiCo are able to acquire several fast-food restaurants to exclusively offer Pepsi. Both brands have a strong bargaining power towards their suppliers because of their strong brand name‚ and the amount of sales that they can bring to their suppliers. The
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environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier
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