Harsh Pratap Singh Experienced Branding Associate‚ Operations Executive‚ Summer Intern at Pepsi-co. Contact Me: E-mail: singhharsh55@yahoo.com Voice: +918527071333 Summary A bottom line focused strategy executive with exposure to Branding‚ Back-end Operations and Business Development‚ Customer Service‚ Visual Merchandising‚ Market Research & Distributor-sales Management. Specialties: Branding and Identity‚ Production Management‚Advertising‚ New business
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growth and worsening profit margins. If it were not for Coca-Cola’s decreasing WACC‚ its EVA would decrease more rapidly. If Coca-Cola used a WACC of 12%‚ about the average of the past seven years‚ its EVA would have been $445‚000‚000 in 2000. PepsiCo was able to more than double their EVA in
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History psiCo‚ Inco¢ po¢ £ t¡ dis a Fortune 500‚ American globalcorporation headquartered in Purchase‚ Harrison‚ New York‚ withinterests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formedin 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc.PepsiCo has since expanded from its namesake product Pepsi to abroader range of food and beverage brands‚ the largest of which includean acquisition of Tropicana in 1998
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SWOT Analysis PepsiCo Strengths • Branding - One of PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world‚ ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos
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Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case‚ contact Jeffrey S. Harrison (harrison@richmond
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222
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PEPSICO One billion times a day‚ in 200 countries and territories around the world‚ PepsiCo provides consumers with affordable‚ aspirational and authentic foods and beverages. PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay
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celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity partnerships enabled the company to gain market share even as Coca- Cola’s market share
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and controlling. The intent is to show how PepsiCo uses these factors in the management of their company. Globalization "The Era of Globalization" is fast becoming the preferred term for describing the current times. Just as the Depression‚ the Cold War Era‚ the Space Age‚ and the Roaring 20 ’s are used to describe particular periods of history; globalization describes the political‚ economic‚ and cultural atmosphere of today (Porter (2007).” PepsiCo has used this globalization to their advantage
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