drinks are in demand. To be able to make up the difference of the drop in sales‚ Coca-Cola needed to come up with some innovative new products and marketing strategies that would appeal to a new market of the beverage industry. In the last decade‚ PepsiCo. has gained leverage on Coca-Cola‚ because Pepsi made beverages that appealed to the changing consumer market. In two thousand-four‚ Pepsi owned fifty-two point three percent of the market in China after Coke produced a plant there (SinoCast‚ 2004)
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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about Teem in developing a brand strategy and marketing plan. Considering Teem’s success in Pakistan‚ Mustafa wondered how he should position the soft drink and whether to continue investing in it despite the loss of international support. No PEPSICO INC. tC With PepsiCo’s acquisition of 7-Up International‚ arranging for 7-Up and PCI bottlers in Pakistan to merge also became a priority for Mustafa. The ability to coordinate strategies across all bottlers producing PCI brands would be essential
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Frito company founded by Elmer Doolin and LAY’s merged to form Frito-Lay Inc. ‚ a snack food giant with combined sales of over $127 million annually ‚ the largest of any manufacturer. In 1965‚ the Frito-Lay merged with Pepsi-Cola company to form PepsiCo. Flavors of Lay’s..... * Classic Salted * Magic Masala * Spanish Tomato Tango * Amrican Style Cream & Onion * Cheese Mexicana * Tangy Twist * Mango Masatna...etc Nutritional Information..... As a snack
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PEPSI: Today’s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world’s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut‚ Taco Bell‚ KFC‚ and Burger King. Furthermore‚ with its 4 fast food restaurants‚ PepsiCo Inc. owns 24
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analysis is the SWOT analysis. Results from the SWOT analysis are as follows. First‚ the age of target group is between 12 and 50; second‚ winder range product development is important to maintain existing customers and attracts new customers; third‚ PepsiCo should focus on less-developed and developing nations. With the knowledge of the marketing situation of Pepsi‚ a detailed marketing plan and strategies are discussed in the 2nd half of this paper. The goal of this marketing analysis is to help
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Trucking Business Plan Project/Business Introduction Pepsi Cola Products Philippines‚ Inc. Company Overview We are the BEVERAGE COMPANY OF CHOICE - preferred by customers‚ trade partners‚ investors & employees of the Philippines. As such‚ we continuously delight them by offering quality beverages at best value‚ for every drinking occasion. We are a happy team in our workplace as we build a sustainable and profitable business‚ providing healthy financial rewards to our shareholders‚ and opportunities
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INDRA NOOYI INTRODUCTION Indra Krishnamurthy Nooyi(born 28 october 1956) is an Indian-American businesswoman who is currently the Chairman and CEO of PepsiCo which is the world’s second largest food and beverage business in terms of net revenue. She is one of the World’s 100 Most Powerful Women as ranked by Forbes magazine. In 2014‚ she was ranked 13 in the list of Forbes World’s 100 most powerful women. Early life and career Nooyi was born to a Tamil Family in Madras (presently Chennai)
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company in the long-run‚ Reinemund insisted to carry on and successfully improved the company’s market share in 2003. Later‚ motivated by creating a more inviting and engaging work environment for employees‚ Reinemund made the diversity part of the PepsiCo.’s culture. He encouraged authentic conversations between shareholders‚ employees and managers to infuse diversity into every level of the company. As the results‚ all three divisions of PepsiCo.reported substantial growth of revenue from 2004 to
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Answer 1 The previous campaign had pulled the Mountain Dew brand into more contemporary terrain‚ but it was not getting them into the so called urbane terrain. By 1998‚ PepsiCo managers were concerned that the advertising campaign was becoming too predictable. In particular‚ they were concerned that the use of campaign of sports was becoming less impactful due to the long time from which it was going on. Many other brands‚ Bagel Bites‚ AT&T‚ and Gillette Extreme Deodorant were now becoming major
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