Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
Premium Coca-Cola Pepsi Cola
INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi
Premium Pepsi Coca-Cola Cola
References: PTI (2011). PepsiCo‚ Unilever revive Lipton Ice Tea joint venture India. Retrieve from http://articles.economictimes.indiatimes.com/2011-06-06/news/29625996_1_lipton-ice-tea-lipton-ice-tea-pepsi-lipton-international The Economist. (1999‚ June 17). Coca Cola-Bad for you
Premium Coca-Cola Pepsi Soft drink
in the United States in 1996‚ jump-started the energy drink business. The Austrian company has dominated the market ever since‚ and in 2004‚ its sales topped $1.2 billion. His other competitors include multibillion dollar companies Coca-Cola and Pepsico. Benedict isn ’t fazed by the competition. He has a zen-like confidence that if he works hard
Premium Energy drink Gatorade Coffee
Corporate background Mountain Dew has been through many changes since it was introduced in 1942. It started out as a yellow-green drink in a green bottle that had a rush of citrus flavor and more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was well known throughout the Eastern seaboard. At this time the objectives was to gain market share. Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During the 1960s Mountain
Premium Soft drink Caffeine Coca-Cola
Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
Premium Advertising Thought Caffeine
Pepsi Discussion Assignment Compare the economics of the concentrate business to that of the bottling business: Why is profitability so different? Comparing the financial statements of the largest concentrate producers (Coca-Cola Company and PepsiCo) and those of the largest bottlers (CCE and PBG) we can easily identify numerous factors affecting their economies and profitability. The first‚ and probably greatest difference in the economies of the concentrate and bottling businesses is the initial
Premium Investment Coca-Cola Contract
Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted to the correct concentration by adding the correct
Premium Coca-Cola Soft drink Pepsi
products under its CSD category include brands Pepsi-Cola‚ 7Up‚ Mountain Dew‚ Mirinda‚ and Mug. The NCB brand category includes Gatorade‚ Tropicana/Twister‚ Lipton‚ Sting energy drinks and Propel fitness water. The Company is a licensed bottler of PepsiCo‚ Inc. and Pepsi Lipton International Limited in the Philippines. Project Description The following are used by the Pepsi Cola Davao Plant to reduce its waste from water‚ solid and atmosphere: Waste Water Treatment - By using the waste
Premium Water Water management Air pollution
Article 1: McDonald’s Plans Marketing Push as Profit Slides McDonald Corp. plans to push its breakfast menu in the competitive market. Currently‚ the company’s market sales of breakfast menu which has led the company for 35 years have been decreased because of its competitors such as Taco Bell. Chief Executive Don Thompson announced that the company will emphasize its fresh breakfast menu which means “No microwave deals” to be differentiated from the competitors in the key market which are
Premium Coca-Cola Marketing Pepsi