Executive Summary Leonard v. PepsiCo This case involved a contract dispute between Mr. John Leonard and PepsiCo Inc. arising from the claims that an advertisement by PepsiCo for a Harrier jet aircraft in exchange for Pepsi points was a valid contract. The court found that the advertisement was not an offer and ruled for the defendant. In order for a contract to be valid there must be agreement‚ consideration‚ contractual capacity and the object must be lawful. In an agreement there must
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BreadTalk Group Ltd. 1.0 Introduction 1.1 Background information on the industry The F&B industries play an important role in Singapore’s economy. Being a multinational country‚ the F&B industries have been influenced by culture from different nationalities and countries. Singapore has been ranked as one of the three major eating capitals in the Asia Pacific region and the other two countries are Hong Kong and Australia. Singaporeans’ extremely large appetite for eating out has rose the incredible
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A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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1. Fukaku Footwear wished to estimate the demand function for its ‘Elite VS600’ women’s shoes. The company’s economist believed that the main determinants of ‘Elite VS600’ shoes are: i) ii) iii) iv) the price of the shoes (Px) the price of a competitor’s shoes Dr. Martin (Py) the price of another competitor’s shoes ‘Madame69’ (Pz) and disposable per capita income (Y) A regression was run by using SPSS package and the result is shown as follows: LS//Dependent Variable is Qx Variable Coefficient
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To achieve an oligopolistic market structure there are certain characteristics which must be achieved. A small number of firms would dominate the market‚ each of these firms has a significant market power and would closely follow the behaviour of the other companies in the market. Unlike in a monopolistic market structure‚ the products produced by the firms of the oligopoly market do have substitutes. Firms will use non price competition methods in order to make their product or service stand out
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FIELD EXPERIMENTS IN ECONOMICS By: Ravisha Sodha INTRODUCTION: Field experiments occupy an important middle ground between laboratory experiments and naturally occurring field data. The underlying idea behind most field experiments is to make use of randomization in an environment that captures important characteristics of the real world. Distinct from traditional empirical economics‚ field experiments provide an advantage by permitting the researcher to create exogenous variation in the variables
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Author: Anonymous Date updated: 11:59 p.m. ET Feb. 1‚ 2009 Source: Msnbc‚ Business‚ Food Inc. NEW YORK - Feeling bad about the economy? Indulge a little‚ have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. "What people want to do is pause and refresh‚" said Coca-Cola chief marketing officer Joe Tripodi. Pepsi‚ the world’s second-largest soft drink maker‚ launched a new marketing campaign at the
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balance sheets‚ income statements‚ and cash budgets‚ are an integral part of financial forecasting. They show the results of assumed events rather than actual events. 3. Cash flows are the ultimate source of financial value. Therefore‚ cash flow analysis and forecasting are important parts of a firm’s financial plans. 4. After-tax cash flow is equal to earnings after tax plus noncash charges. 5. The statement of cash flows shows the effects of a firm’s operating‚ investing‚ and financing
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Henri Fayol was born in Istanbul in 1841. When he was 19‚ he began working as an engineer at a large mining company in France. He eventually became the director‚ at a time when the mining company employed more than 1‚000 people. Through the years‚ Fayol began to develop what he considered to be the 14 most important principles of management. Essentially‚ these explained how managers should organize and interact with staff. In 1916‚ two years before he stepped down as director‚ he published his
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News: Colombia’s Ecopetrol cuts targets due to rebel attacks. Article highlights: In Colombia the guerilla group F:A:R:C attacks on Ecopetrol’s pipeline increased more than triple this year. This has caused that the best-preforming oil company in Colombia‚ which in addition belongs to the state to reduce its production targets drastically. The guerrilla group have attacked this company various times because it generates a great income for the state‚ and many of these incomes funds the military
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