Initial Report Of SIP By Anand Prakash Pandey (5024) Of VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANAGEMENT Under the Guidance of Prof. Vishwanath A PROHECT REPORT Submitted to the Faculty of Business Management In partial fulfillment of requirements
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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PEPSICO One billion times a day‚ in 200 countries and territories around the world‚ PepsiCo provides consumers with affordable‚ aspirational and authentic foods and beverages. PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay
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celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity partnerships enabled the company to gain market share even as Coca- Cola’s market share
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and controlling. The intent is to show how PepsiCo uses these factors in the management of their company. Globalization "The Era of Globalization" is fast becoming the preferred term for describing the current times. Just as the Depression‚ the Cold War Era‚ the Space Age‚ and the Roaring 20 ’s are used to describe particular periods of history; globalization describes the political‚ economic‚ and cultural atmosphere of today (Porter (2007).” PepsiCo has used this globalization to their advantage
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INVESTMENT RECOMMENDATION PEPSICO INC ------------------------------------------------- Investment Recommendation BUY PEPCICO INC Dec. 10‚ 2011 INVESTMENT THESIS: * PepsiCo is increasing its investment in China‚ PepsiCo Americas Beverages and in Nutrition growth initiatives. This initiative will help the company to grow the annual earnings more than 10% on a longer term. * PepsiCo is the world’s largest snack food company‚ controlling 40% of the US snacks market and around
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PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
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provides an overview of PepsiCo‚ a brief description of the product‚ the importance of marketing for PepsiCo‚ a SWOTT chart for Pepsi B Energy‚ and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings‚ Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages‚ many in partnership with other companies. PepsiCo sell soft drinks‚ juice
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Introduction PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition
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NOOYI CEO OF PEPSICO & STRATEGY OF PEPSICO COMPANY” Subject – Strategic Management SUBMITTED TO K.P. PATEL SCHOOL OF MANAGEMENT MBA PROGRAMME (2010-2012) Prepared By: Submitted To: Mr. Ritesh shah Dr. H.N. Mishra AFFILIATED TO GUJARAT TECHNOLOGY UNIVERSITY In requirement of partial fulfillment of Master’s of Business Administration (MBA) INDRA NYOOI CEO PEPSICO [pic]
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