PepsiCo Inc. History The origin of PepsiCo Inc. began with its namesake beverage‚ Pepsi-Cola‚ invented by a pharmacist named Caleb Bradham in 1898 in New Bern‚ North Carolina. With its main ingredients pepsin and kola nuts‚ Pepsi-Cola offered a refreshing drink that was healthy and capable of aiding in digestion brought about by the pepsin enzyme found in the soda. Well received by the public‚ Pepsi Cola was soon patented in 1902 and was readily available throughout 24 states in America by 1910
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PepsiCo’s case analysis PepsiCo‚ Inc (PepsiCo) is the second-largest food and refreshment beverage company in the world. It manufactures and sells a variety of snacks and the carbonated beverages such as Doritos‚ Lays‚ Pepsi‚ and Mountain Dew. PepsiCo has succeeded by merging with Frito-Lay‚ Inc and acquiring Tropicana Products. It seeks to achieve the growth and the long-term value in its operational activities by creating the competitive advantages through new production. The strategic issue
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Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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BUAD497 Strategic Management Fall 2011 Session 3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park‚ Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Student B 1: Big K Cola (Kroger) 2: Pepsi 3: Coca Cola Student C 1: Pepsi 2: Pepsi 3: Big K Cola (Kroger) 2: Coca Cola 3: Big K Cola (Kroger) Agenda for Today • Recap - Value chain analysis - Five Forces
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PepsiCo‚ like other companies have their sustainable and competitive advantages‚ and are judged on their SWOT analysis. I will discuss how PepsiCo does in these areas and how they plan on improving some as well. PepsiCo states that there are three main sustainable advantages that give them a competitive edge as they compete globally with other companies. One‚ their big muscular brands‚ two‚ proven ability to innovate and create differentiated products‚ and third‚ powerful go-to market systems
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territorialrights and are not allowed to work beyond theirterritories. Conditions of Sale:Payment done through bank orcash. Option of credit sales remains at the lowerpart of the chain. Guarantee of damaged goodsprovided. CHANNEL MEMBERS AND ROLES PepsiCo ± Assigns a territory to the distributor. ± Assigns sales target acc to region and seasons. ± Evaluates performance against predefinedparameters. ± Sales incentives ± Promotional offers. Distributors
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Name Indra Krishnamurthy Nooyi Profession Chairwoman and Chief executive officer of PepsiCo Date of Birth 28th October 1955 Birth Place Chennai‚ Tamil Nadu‚ India Religion Hindu Nationality Indian American Family Father - Krishnamurthy (Accountant in State bank of Hyderabad) Mother - Shantha Krishnamurthy Brother - Narayan Krishnamurthy Elder sister - Chandrika Tandon Grandfather - A. Narayana Sarma (a retired district judge) Aunt - Aruna Sairam (Classical Singer) Husband - Raj Kishan
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CHAPTER (1) EXECUTIVE SUMMARY I‚ Chetan Solanki felt privileged to be a part of L J institute of management studies‚ Ahmedabad. I did my summer internship training in PepsiCo Holdings India Limited a FMCG sector company. My project title is “Analyses of success of Retail Initiator in Baroda city and Suggestion on Go forwards”. The project basic objective is to analyze the program which has been introduced in march-2010 the duration of the program is of 8 month till october-2010. Name of the program
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millions of people for over a decade. In 1993‚ PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola nuts were combined in a unique recipe. Pepsi is a brand name that is actually owned by the company PepsiCo. Besides Pepsi brands‚ the company owns Quaker
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PepsiCo India decided to run a Reach Block on February 11‚ 2011 to guarantee that it would reach 100 percent of its target audience over a 24-hour period. “With cricket and Pepsi‚ practically every single person in India is the right customer‚” the brand says. “So the Reach Block had open targeting.” A main push of the campaign was amplifying the effectiveness of PepsiCo India’s “Change the Game” campaign on television by allowing people on Facebook to watch the content and interact with it inline
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