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Risk Management Plan Proposal FIN/415 Background of organization Pepsi Co is a global food and beverage leader with net revenues of more than $65 billion (Pepsico.com‚ 2012). Pepsi Co began its life in the summer of 1893. In 1893 Caleb Bradham invented “Brad’s Drink” or Pepsi Cola as it is called today (Pepsistore.com‚ 2012). By 1898 Caleb Bradham bought a trade name of “Pep Cola” from a competitor who had gone out of business. On December 24‚ 1902 the Pepsi
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ADDITIONAL RESOURCE 13.21 Works Cited Executive Summary: PepsiCo‚ as the second leading brand in non-alcohol drink industry in US‚ its main long-term objective is to catch up with the industry leader Coca-Cola and finally exceeds Coca-Cola to become the industry leader itself. First‚ PepsiCo’s mission is aim to become the world’s premier consumer products company focused on convenient foods and beverages to its customer‚ so PepsiCo should put more money into its R&D division to study the
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STRATEGIC PLAN – PepsiCo‚ 2009 CONTENTS 1.0 INTRODUCTION PEPSICO. 2.0 STRATEGIC PLAN & FOCUS 3.0 CRITICAL PROBLEM SCENARIO 4.0 SALES GROWTH 5.0 COMPETITOR 6.0 ALTERNATIVE EVALUATION 7.0 STRATEGIC DECISION 8.0 CRITICAL PROBLEM & DECISION ANALYSIS 9.0 STRATEGIC ACTION PLANS TO ADDRESS THE PROBLEM 10.0 CONCLUSION 11.0 REFERENCES 1.0 INTRODUCTION: PEPSICO. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo‚ Inc. is founded by Donald
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S and U.K) and major bottling company‚ and then carry roll out the plan in key market Mirst. II. Situation Analysis Competition with Coca-‐cola. In 1995‚ PepsiCo accounted for 27% of the retail value of carbonated scout drink sales in U.S. while Coca-‐Cola accounted for 35%. The gap was greater in global market
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20 Executive summary PepsiCo (Pepsico.‚ Inc.) Is one of the world’s most successful consumer goods companies in the world‚ more than 200 Pepsi-Cola in 1998 logo Countries and has 140‚000 employees‚ 2004 sales revenue of $ 29.3 billion‚ is the world’s fourth-largest food and beverage company. 2006‚ won by the world brand competitiveness laboratory 53 of the "100 Best Employers list‚" the magazine "Fortune" Global 500 ranking‚ published in 2004‚ PepsiCo ranked 166 and for two consecutive
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Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company
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Cola Wars Pepsico – Profile PepsiCo is one of the world’s leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks‚ Pepsi-Cola beverages‚ Gatorade sports drinks‚ Tropicana juices and Quaker foods. PepsiCo brands are available in nearly 200 countries and territories. The company operates in four divisions: PepsiCo Americas Foods (PAF)‚ PepsiCo Americas Beverages (PAB)‚ PepsiCo Europe‚ and PepsiCo Asia‚ Middle East and Africa (AMEA).
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In 1982 R.J Reynolds Industries‚ Inc. (or RJR Nabisco‚ Inc. in the present) merged with Heublein Inc. So‚ Kentucky Fried Chicken was shared of R.J Reynolds Industries‚ Inc. In 1986 Kentucky Fried Chicken was a big change that Soft-Drink giant PepsiCo‚ Inc.‚
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SWOT Analysis: PepsiCo Diversification Strategy in 2008 Name Course Instructor Name Date PepsiCo Diversification Strategy in 2008 PepsiCo History • PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term
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