Introduction PepsiCo‚ Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001‚ PepsiCo merged with the Quaker Oats Company‚ creating the world’s fifth-largest food and Beverage Company. Today PepsiCo is a world leader in convenient snacks‚ foods and beverages with revenues of more than $60 billion and over 285‚000 employees. With headquarters in Purchase‚ New York‚ the company consists of Frito-Lay North America‚ PepsiCo Beverages North America
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Executive Summary PepsiCo Inc. is an American multinational food‚ snack‚ and beverage corporation that divided its products into five categories: Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade‚ and each category have plenty of brands. In fact‚ according to PepsiCo’s official website‚ PepsiCo leads food and beverage leader portfolio that includes 22 brands. The company reported sales of $510 million and has 19‚000 employees (http://en.wikipedia.org/wiki/PepsiCo). Moreover‚ the company employed
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summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business. Internal strength One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has a strong brand name in the world place and the company is well-known
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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------------------------------------------------- Case Details: | ------------------------------------------------- | Case Code | : | BECG122 | | Case Length | : | 17 Pages | | Period | : | 2006-2011 | | Organization | : | PepsiCo | | Pub Date | : | 2012 | | Teaching Note | : | Available | | Countries | : | Global | | Industry | : | Food and Beverages | | * This case was a Runner-up in the 2012 oikos Global Case Writing Competition (Corporate Sustainability track)‚ organized
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Executive Summary This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methodsof analysis include Market Segmentation‚ Market Targeting‚ Market Positioning‚ as well as theMarketing Mix of PepsiCo . The research draws attention to the Market Segmentation of PepsiCo. While the soft drinkindustry has probably the widest and deepest customer base in the world‚ Pepsi did not use themajority fallacy to market their product. Instead‚ Pepsi prefers to segment itself
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PESTLE ANALYSIS BY PEPSICO. PepsiCo is the largest selling beverage the world over‚ of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market‚ and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham
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Pepsico has been in existence since the early 1900’s. Since that time there has been an explosion of new and innovative soft drinks available to the public. Laurent Nielly‚ former vice president of innovation for Pepsi-Cola North America Beverages and currently with the PepsiCo International division says that Pepsi beverages must give the consumer a felling of “joy‚ excitement and fun” (Demetrakakes‚ 2008). His idea is that the consumer should smile when using a PepsiCo product; this is the focus
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Strategy in 2008 Discussion material 16 October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965: merger Pepsi-Cola Company & Frito-Lay Inc. America mulinational food & beverage corporation Headquartered
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PROJECT REPORT FOR BUSINESS STRATEGY-1 EVOLUTION OF BUSINESS STRATEGIES AT PEPSICO Submitted to: Submitted By: Prof. Sanjany Sharan Prashant Sharma Parul Kapoor Mohit Madan Prerna Gupta Murali Krishna (Section-A) (Group – 10) ACKNOWLEDGEMENT We take this opportunity to express our gratitude towards Mr. Sanjay Sharan‚ Department of Marketing‚ IBS‚ Hyderabad. We are indebted to him for the expertise and invaluable
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