Elasticity Dr. Sushma Shukla Adjunct Assistant Professor Economics North Virginia Community College 1 Elasticity • In economics‚ elasticity is the measurement of how changing one economic variable affects others. For example: i. "If I lower the price of my product‚ how much more will I sell?“ ii. "If I raise the price of one good‚ how will that affect sales of this other good?“ iii. "If we learn that a resource is becoming scarce‚ will people scramble to acquire it?" 2 Price
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Sessions 4 & 5 Elasticity and Its y Applications Readings Hirschey: Economics for Managers‚ 2009 (Fifth Indian Reprint)‚ South-Western Cengage Learning – Chapter 5 Hubbard & O’Brian: Microeconomics (First Edition)‚ Pearson Education India – Chapter 6 Mansfield‚ Allen‚ Mansfield Allen Doherty and Weigelt: Managerial Economics: Theory‚ Applications and Cases (Fifth Edition)‚ W. W. Norton and Company – Chapter 3 Thomas and Maurice: Managerial Economics: Concepts
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PepsiCo Case Study - Assignment Three Kelli Seaberry EFE Matrix OPPORTUNITIES Weight Rating Weighted Score Emerging markets expansion/diversification in Asian and African markets 0.12 1 0.12 Continued growth in low and/or non-caloric beverage market craft/artisan soda and craft teas‚ and juices including 0.15 1 0.15 Organic‚ vegan and gluten free sales and marketing 0.09 3 0.27 Continued product innovation 0.07 2 0.14 Use and cost of non-sustainable or recyclable plastics‚ metal and
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A. ABSTRACT Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years since 1903‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi
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Companies‚ Inc.‚ 2008 The Elasticity Concept • How responsive is variable “G” to a change in variable “S” EG ‚ S % ΔG = % ΔS If EG‚S > 0‚ then S and G are directly related. If EG‚S < 0‚ then S and G are inversely related. If EG‚S = 0‚ then S and G are unrelated. Michael R. Baye‚ Managerial Economics and Business Strategy‚ 6e. ©The McGraw-Hill Companies‚ Inc.‚ 2008 The Elasticity Concept Using Calculus • An alternative way to measure the elasticity of a function G = f(S) is EG
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ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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Associate Level Material Appendix B Price Elasticity and Supply & Demand Xeco – 212 02/07/2012 Peter D. Brothers Fill in the matrix below and describe how changes in price or quantity of the goods and services affect either supply or demand and the equilibrium price. Use the graphs from your book and the Tomlinson video tutorials as a tool to help you answer questions about the changes in price and quantity Event | Market affected by event | Shift in supply‚ demand‚ or both.
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chapter four Elasticity of Demand and Supply CHAPTER OVERVIEW This is the second chapter in Part Two‚ “Price‚ Quantity‚ and Efficiency.” Both the elasticity coefficient and the total revenue test for measuring price elasticity of demand are presented in the chapter. The text attempts to sharpen students’ ability to estimate price elasticity by discussing its major determinants. The chapter reviews a number of applications and presents empirical estimates for a variety of products. Income
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of the Price Elasticity of Meat: Evidence of Regional Differences Craig A. Gallet Dept. of Economics‚ California State University‚ Sacramento 6000 J Street‚ Sacramento‚ CA‚ United States Tel: 916-278-6099 Received: July 17‚ 2012 doi:10.5296/ber.v2i2.2115 E-mail: cgallet@csus.edu Accepted: July 30‚ 2012 URL: http://dx.doi.org/10.5296/ber.v2i2.2115 Abstract This study addresses regional differences in meat demand by estimating meta-regressions of the price elasticity of meat for
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gasoline fell by only 35 percent. Source: The New York limes‚ October 13‚ 2005 1. Calculate the price elasticity of demand for gasoline implied by what most studies have found. (2.90-1.90/1.90)= 52.6 2. Compare the elasticity implied by the data for the period from September 2004 to September 2005 with that implied by most studies. What might explain the difference? Considering the elasticity is greater than 1 this means that this good is very elastic‚ so elastic that it is not as heavily affected
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