Copies of working papers are available from the author. Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24* Dennis Campbell Srikant Datar Harvard Business School Susan L. Kulp George Washington University V.G. Narayanan Harvard Business School Current Draft: February 2008 ABSTRACT: We analyze balanced scorecard data from a convenience store chain‚ Store24‚ during the implementation of an innovative‚ but ultimately unsuccessful strategy
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Ameritrade – case study Executive Summary Ameritrade provides online brokerage services and operates an Internet-based financial management services business. 90% of the company’s revenues are from the provision of discount brokerage services. The company’s objective is to improve its competitive position in deep-discount brokerage. In order to achieve this objective‚ the company must grow its customer base‚ requiring an investment of $100 million to upgrade its technological capabilities as well
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former CEO‚ Thomas E. Finn‚ led Vyaderm to financial success with a business strategy focused solely on earnings per share. The main issue with the earnings per share approach in this case is that there was very little interest in helping build synergies across the company’s fifteen subsidiaries to support corporate strategy. In 1997‚ Vyaderm’s new CEO attempted to solve this issue by moving away from the old earnings per share business strategy in order to implement an Economic Value Added Approach
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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Herman W. Lay of Frito-Lay founded PepsiCo‚ Inc. through the merger of both companies in 1965 (PepsiCo Our History ‚nd ). Caleb Bradham‚ who was a N.C. pharmacist‚ created the Pepsi-Cola company itself during the 1890s (PepsiCo Our History ‚nd ). The Frito-Lay‚ Inc. was formed during 1961 through a merger of the Frito Company and the H. W. Lay Company(PepsiCo Our History ‚nd ). Herman Lay is the chairman of the Board of Directors of the newly created PepsiCo company while Donald M. Kendall is
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Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US‚ Dell’s decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell
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Apple Computer‚ 2006 Case Apple was started on April 1‚ 1976 by Steve Jobs and Steve Wozniak. It humble beginnings led to one of the largest and most successful corporations in history. Today‚ Apple is a powerhouse of computer technology‚ putting out some of the most innovative products in the last 15 years. Things weren’t always great for Apple and the company has gone through its share of lows; in 1997‚ Apple’s stock was a mere $7 a share. Apple has finally found a sustainable strategy and‚ I
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Bibliography: Bhaskar Chakravorti. (2010). Finding competitive advantage in adversity. Harvard Business Review 103-108. Prepared by: Abie89
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______________________________________________________________________________ Executive Summary: Airborne Express the current underdog in the express mail business has been able to compete with market leaders due to innovation and optimization strategy. The company built on cutting cost and emphasizing reliability now faces pressure from the leaders UPS and FedEx to change their pricing strategy. This change from standard rate pricing to distance-based pricing puts Airborne in a dilemma in which
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PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. One of the largest multinational investors in the country‚ PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always‚ good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi‚
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